About us page examples

[Business name] is [a/an] [role] in [your area]. We handle [the two or three things you do]. We are [your credential], and [your commercial promise — what you guarantee about price or timing]. If you want [a/an] [role] who [the basic thing your trade is bad at], that is the whole pitch.

One paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was [the thing customers are actually afraid of]. So we built the opposite. [What you do differently, concretely.] [Number] years on, most of our work still comes from people passing our name on.

Use it if you started because you were fed up with how the work was being done.

Most people looking for [a/an] [role] are worried about the same thing: [the worry, named plainly]. So here is how this works. [What happens when they get in touch.] [Your first proof point.] [Your second proof point.] None of that should have to be taken on faith — ask, and we will show you.

For a market where people arrive wary because of a bad experience elsewhere.

[Business name] is [licensed / certified / insured]. [What that actually covers, in one sentence.] We handle [your services], mostly for [who your customers are]. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Where a licence or registration is what people check before anything else.

We are [a/an] [role] based in [your town], and [your town] is where we work. It means you deal with the same person each time, and it means we are still here later. We handle [your services]. Our reputation here is the only marketing we have ever needed.

If you serve one area properly and that beats the national outfits.

Here is what working with us looks like. You get in touch, and [the first concrete step]. We agree what is happening and what it costs, in writing, before anything begins. Then we do the work. [What you do at the end that others skip.]

For people who hesitate because they do not know what happens next.

We are [number] people, not a call centre. When you get in touch you reach [founder name], and it is the same faces each time — which is why by the second job we already know what we are dealing with. We have stayed deliberately small so the standard does not slip.

If being small and consistent is the point, not something to apologise for.

[A/An] [role] in [your town], [your credential]. We handle [your three main services]. [Your strongest single proof point.] [Your call to action], or call first and ask anything you like.

For a sidebar, a footer, or a directory profile.