About us examples for cleaning services

[Business name] is a cleaning service in [your area]. We handle regular home cleaning, deep cleans and move-in and move-out. We are insured, bonded and background-checked, and we walk through and give you a fixed quote, not an hourly guess. If you want a cleaning service who sends the same people every time, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was strangers in the house unsupervised, and a different crew every week. So we built the opposite. We are insured, bonded and background-checked. Bonded and every cleaner background-checked, because we are in your house when you are not. We start with a walkthrough and a fixed quote, not an hourly guess. [Number] years on, most of our work still comes from people passing our name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a cleaning service are worried about the same thing: strangers in the house unsupervised, and a different crew every week. So here is how this works. We start with a walkthrough and a fixed quote, not an hourly guess. Every cleaner is background-checked and bonded. You get a checklist you can see. We are insured, bonded and background-checked. None of that should have to be taken on faith — ask, and we will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is insured, bonded and background-checked. Bonded and every cleaner background-checked, because we are in your house when you are not. We handle regular home cleaning, deep cleans and move-in and move-out, mostly for a household that has run out of weekend. You get the same team every visit. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

We are cleaning services based in [your town], and [your town] is where we work. That matters more than it sounds. It means we can usually be there quickly, it means you deal with the same person each time, and it means we are still here later. We handle regular home cleaning, deep cleans and move-in and move-out. We are insured, bonded and background-checked, and our reputation here is the only marketing we have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with us looks like. You get in touch, and we start with a walkthrough and a fixed quote, not an hourly guess. We agree what is happening and what it costs, in writing, before anything begins. Then we do the work. We are insured, bonded and background-checked. You get a checklist you can see.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do regular home cleaning and deep cleans. What we are known for is sending the same people every time. It sounds like a small thing. It is the difference between a visit that does what you hoped and one that does not. We are insured, bonded and background-checked. You get the same team every visit.

Use this when you can name one specific standard you hold that your competitors do not.

A cleaning service in [your town], insured, bonded and background-checked. We handle regular home cleaning, deep cleans and move-in and move-out. You get the same team every visit. Get a quote, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

We are [number] people, not a call centre. When you get in touch you reach [founder name], and it is the same faces each time — which is why by the second visit we already know what we are dealing with. We are insured, bonded and background-checked, we handle regular home cleaning, deep cleans and move-in and move-out, and we have stayed deliberately small so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

Our promise is simple: you get the same team every visit, and if we get something wrong we put it right at our cost. We are insured, bonded and background-checked. Bonded and every cleaner background-checked, because we are in your house when you are not. We handle regular home cleaning, deep cleans and move-in and move-out for a household that has run out of weekend. We start with a walkthrough and a fixed quote, not an hourly guess.

Use this if you are willing to put something in writing, and you actually honour it.