About us examples for teachers

[Business name] is a teacher in [your area]. I teach middle school math, high school English and elementary reading. I am a certified teacher, and you will know exactly what I teach and how I keep families informed. If you want a teacher who answers a parent email within a school day, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was their child going unnoticed in a class of thirty, with nobody telling them if something is wrong. So I built the opposite. I am a certified teacher. State certified in the subject and age range taught, with the endorsements listed rather than summarised. Email, and I answer within a school day. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a teacher are worried about the same thing: their child going unnoticed in a class of thirty, with nobody telling them if something is wrong. So here is how this works. Email, and I answer within a school day. I name my certification and endorsements. I explain how I communicate with families. I am a certified teacher. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is certified. State certified in the subject and age range taught, with the endorsements listed rather than summarised. I teach middle school math, high school English and elementary reading, mostly for a parent deciding whether their child is in good hands. I say what and whom I teach, precisely. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

I am a teacher based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I teach middle school math, high school English and elementary reading. I am a certified teacher, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with me looks like. You get in touch, and email, and I answer within a school day. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am a certified teacher. I explain how I communicate with families.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do middle school math and high school English. What I am known for is writing for parents rather than for an evaluator. It sounds like a small thing. It is the difference between a class that does what you hoped and one that does not. I am a certified teacher. I say what and whom I teach, precisely.

Use this when you can name one specific standard you hold that your competitors do not.

A teacher in [your town], certified. I teach middle school math, high school English and elementary reading. I say what and whom I teach, precisely. Get in touch, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second class I already know what we are working with. I am a certified teacher, I teach middle school math, high school English and elementary reading, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

My promise is simple: I say what and whom I teach, precisely, and if I get something wrong I put it right at my cost. I am a certified teacher. State certified in the subject and age range taught, with the endorsements listed rather than summarised. I teach middle school math, high school English and elementary reading for a parent deciding whether their child is in good hands. Email, and I answer within a school day.

Use this if you are willing to put something in writing, and you actually honour it.