Copy Examples

About us examples for acupuncturists

An About page has to answer one question fast: why you rather than the other three quotes. These are ten different answers to it.

Ten of them follow, written for acupuncturists rather than filled in from a template. Your customer is someone who has exhausted the obvious options, and what they are weighing up before they get in touch is the needles, plainly, and whether any of it will do anything.


Plain and direct

[Business name] is an acupuncturist in [your area]. We treat pain management, stress and sleep and fertility support. We are licensed acupuncturists, and we do a full intake, and you can stop at any point. If you want an acupuncturist who says honestly how long it should take to know, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

The origin story

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was the needles, plainly, and whether any of it will do anything. So we built the opposite. We are licensed acupuncturists. Licensed and board certified, using single-use sterile needles, in a practice built around comfort. We start with a full intake, then a treatment you can stop at any point. [Number] years on, most of our work still comes from people passing our name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Names the worry first

Most people looking for an acupuncturist are worried about the same thing: the needles, plainly, and whether any of it will do anything. So here is how this works. We start with a full intake, then a treatment you can stop at any point. We tell you how many sessions before you should expect a change. We use single-use sterile needles. We are licensed acupuncturists. None of that should have to be taken on faith — ask, and we will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

Credentials first

[Business name] is licensed and board certified. Licensed and board certified, using single-use sterile needles, in a practice built around comfort. We treat pain management, stress and sleep and fertility support, mostly for someone who has exhausted the obvious options. We describe honestly what a session feels like. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

Local and rooted

We are acupuncturists based in [your town], and [your town] is where we work. That matters more than it sounds. It means we know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means we are still here later. We treat pain management, stress and sleep and fertility support. We are licensed acupuncturists, and our reputation here is the only marketing we have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Walks through the process

Here is what working with us looks like. You get in touch, and we start with a full intake, then a treatment you can stop at any point. We agree what is happening and what it costs, in writing, before anything begins. Then we do the work. We are licensed acupuncturists. We use single-use sterile needles.

Use this if people hesitate because they do not know what happens after they get in touch.

The thing we do differently

Plenty of people will do pain management and stress and sleep. What we are known for is saying honestly how long it should take before you know it is working. It sounds like a small thing. It is the difference between a treatment that does what you hoped and one that does not. We are licensed acupuncturists. We describe honestly what a session feels like.

Use this when you can name one specific standard you hold that your competitors do not.

Short

An acupuncturist in [your town], licensed and board certified. We treat pain management, stress and sleep and fertility support. We describe honestly what a session feels like. Book a first treatment, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

Small and deliberately so

We are [number] people, not a call centre. When you get in touch you reach [founder name], and it is the same faces each time — which is why by the second treatment we already know what we are dealing with. We are licensed acupuncturists, we treat pain management, stress and sleep and fertility support, and we have stayed deliberately small so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

The promise

Our promise is simple: we describe honestly what a session feels like, and if we get something wrong we put it right at our cost. We are licensed acupuncturists. Licensed and board certified, using single-use sterile needles, in a practice built around comfort. We treat pain management, stress and sleep and fertility support for someone who has exhausted the obvious options. We start with a full intake, then a treatment you can stop at any point.

Use this if you are willing to put something in writing, and you actually honour it.

Writing for acupuncturists: what actually matters

What should an acupuncturist’s website say that a generic one does not?

Three things, in this order. That you are licensed and board certified. That you understand the thing people are actually worried about, which for acupuncturists is the needles, plainly, and whether any of it will do anything. And what happens next: a full intake, then a treatment you can stop at any point. Everything else on the page is decoration by comparison.

What does someone who has exhausted the obvious options check first?

The credential, then the proof. For acupuncturists it sounds like this. We describe honestly what a session feels like. We tell you how many sessions before you should expect a change. We use single-use sterile needles. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on an acupuncturist’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a full intake, then a treatment you can stop at any point" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining the needles, plainly, and whether any of it will do anything — there, specifics earn their length.