About us examples for wedding planners
An About page has to answer one question fast: why you rather than the other three quotes. These are ten different answers to it.
Ten of them follow, written for wedding planners rather than filled in from a template. Your customer is a couple who have just realised how many decisions there are, and what they are weighing up before they get in touch is losing control of their own day, and a budget that drifts without anyone saying so.
Plain and direct
[Business name] is a wedding planner in [your area]. We plan full planning, partial planning and day-of coordination. We are fully insured, and we start with what you want the day to feel like. If you want a wedding planner who hands over a day that runs without you managing it, that is the whole pitch.
Use this if you want one paragraph that does the job and nothing more.
The origin story
[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was losing control of their own day, and a budget that drifts without anyone saying so. So we built the opposite. We are fully insured. The venues and suppliers in this area know us by name — these are real working relationships, not a directory listing, and every event is fully covered. We start with a call about what you actually want the day to feel like. [Number] years on, most of our work still comes from people passing our name to someone else.
Use this if you started out because you were fed up with how the work was being done.
Names the worry first
Most people looking for a wedding planner are worried about the same thing: losing control of their own day, and a budget that drifts without anyone saying so. So here is how this works. We start with a call about what you actually want the day to feel like. We take no kickbacks from vendors. Everyone has the timeline before the day. We are fully insured. None of that should have to be taken on faith — ask, and we will show you.
Use this when people arrive already wary, usually because of a bad experience elsewhere.
Credentials first
[Business name] is fully insured. The venues and suppliers in this area know us by name — these are real working relationships, not a directory listing, and every event is fully covered. We plan full planning, partial planning and day-of coordination, mostly for a couple who have just realised how many decisions there are. You can see the budget at all times. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.
Use this where the licence or registration is the thing people check before anything else.
Local and rooted
We are wedding planners based in [your town], and [your town] is where we work. That matters more than it sounds. It means we know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means we are still here later. We plan full planning, partial planning and day-of coordination. We are fully insured, and our reputation here is the only marketing we have ever needed.
Use this if you serve one area properly and that is your advantage over the national outfits.
Walks through the process
Here is what working with us looks like. You get in touch, and we start with a call about what you actually want the day to feel like. We agree what is happening and what it costs, in writing, before anything begins. Then we do the work. We are fully insured. Everyone has the timeline before the day.
Use this if people hesitate because they do not know what happens after they get in touch.
The thing we do differently
Plenty of people will do full planning and partial planning. What we are known for is handing over a day that runs without you managing it. It sounds like a small thing. It is the difference between a wedding that does what you hoped and one that does not. We are fully insured. You can see the budget at all times.
Use this when you can name one specific standard you hold that your competitors do not.
Short
A wedding planner in [your town], fully insured. We plan full planning, partial planning and day-of coordination. You can see the budget at all times. Check your date, or call first and ask anything you like.
Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.
Small and deliberately so
We are [number] people, not a call centre. When you get in touch you reach [founder name], and it is the same faces each time — which is why by the second meeting we already know what we are dealing with. We are fully insured, we plan full planning, partial planning and day-of coordination, and we have stayed deliberately small so the standard does not slip.
Use this if being small and consistent is the point, rather than something to apologise for.
The promise
Our promise is simple: you can see the budget at all times, and if we get something wrong we put it right at our cost. We are fully insured. The venues and suppliers in this area know us by name — these are real working relationships, not a directory listing, and every event is fully covered. We plan full planning, partial planning and day-of coordination for a couple who have just realised how many decisions there are. We start with a call about what you actually want the day to feel like.
Use this if you are willing to put something in writing, and you actually honour it.
Writing for wedding planners: what actually matters
What should a wedding planner’s website say that a generic one does not?
Three things, in this order. That you are fully insured. That you understand the thing people are actually worried about, which for wedding planners is losing control of their own day, and a budget that drifts without anyone saying so. And what happens next: a call about what you actually want the day to feel like. Everything else on the page is decoration by comparison.
What does a couple who have just realised how many decisions there are check first?
The credential, then the proof. For wedding planners it sounds like this. You can see the budget at all times. We take no kickbacks from vendors. Everyone has the timeline before the day. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a wedding planner’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a call about what you actually want the day to feel like" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining losing control of their own day, and a budget that drifts without anyone saying so — there, specifics earn their length.
Everything else for wedding planners
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