About us examples for models

[Business name] is a model in [your area]. I work in editorial, commercial and runway. I am a represented model, and the measurements and digitals carry a date, and the date is recent. If you want a model who keeps the portfolio and the stats current, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was booking from a portfolio that is three years old and stats that no longer match. So I built the opposite. I am a represented model. Agency representation, measurements current within the last month, and a portfolio that is actually recent. Check the current digitals and measurements, then book through my agency. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a model are worried about the same thing: booking from a portfolio that is three years old and stats that no longer match. So here is how this works. Check the current digitals and measurements, then book through my agency. My portfolio shows this year, not three years ago. I state my representation and any union status. I am a represented model. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is represented. Agency representation, measurements current within the last month, and a portfolio that is actually recent. I work in editorial, commercial and runway, mostly for a casting director or brand comparing thirty portfolios in a sitting. My measurements are dated and current. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

I am a model based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I work in editorial, commercial and runway. I am a represented model, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with me looks like. You get in touch, and check the current digitals and measurements, then book through my agency. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am a represented model. I state my representation and any union status.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do editorial and commercial. What I am known for is keeping the digitals and measurements genuinely current. It sounds like a small thing. It is the difference between a booking that does what you hoped and one that does not. I am a represented model. My measurements are dated and current.

Use this when you can name one specific standard you hold that your competitors do not.

A model in [your town], represented. I work in editorial, commercial and runway. My measurements are dated and current. View portfolio, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second meeting I already know what we are working with. I am a represented model, I work in editorial, commercial and runway, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

My promise is simple: my measurements are dated and current, and if I get something wrong I put it right at my cost. I am a represented model. Agency representation, measurements current within the last month, and a portfolio that is actually recent. I work in editorial, commercial and runway for a casting director or brand comparing thirty portfolios in a sitting. Check the current digitals and measurements, then book through my agency.

Use this if you are willing to put something in writing, and you actually honour it.