About us examples for virtual assistants

[Business name] is a virtual assistant in [your area]. I handle inbox and calendar management, travel booking and invoicing and admin. I am experienced and insured, and I start with a short trial so you can see the work first. If you want a virtual assistant who gets to the point where you stop having to check, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was handing over passwords and inbox access to someone they have never met. So I built the opposite. I am experienced and insured. Under NDA as standard, and working in your systems rather than importing my own. I start with a short trial block, so you can see the work before committing. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a virtual assistant are worried about the same thing: handing over passwords and inbox access to someone they have never met. So here is how this works. I start with a short trial block, so you can see the work before committing. I can give you references from long-term clients. I start with a trial and there is no lock-in. I am experienced and insured. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is experienced and insured. Under NDA as standard, and working in your systems rather than importing my own. I handle inbox and calendar management, travel booking and invoicing and admin, mostly for a founder who is the bottleneck on their own calendar. I sign an NDA before I get access to anything. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

I am a virtual assistant based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I handle inbox and calendar management, travel booking and invoicing and admin. I am experienced and insured, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with me looks like. You get in touch, and I start with a short trial block, so you can see the work before committing. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am experienced and insured. I start with a trial and there is no lock-in.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do inbox and calendar management and travel booking. What I am known for is getting to the point where they stop having to check. It sounds like a small thing. It is the difference between an engagement that does what you hoped and one that does not. I am experienced and insured. I sign an NDA before I get access to anything.

Use this when you can name one specific standard you hold that your competitors do not.

A virtual assistant in [your town], experienced and insured. I handle inbox and calendar management, travel booking and invoicing and admin. I sign an NDA before I get access to anything. Start with a trial, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second engagement I already know what we are working with. I am experienced and insured, I handle inbox and calendar management, travel booking and invoicing and admin, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

My promise is simple: I sign an NDA before I get access to anything, and if I get something wrong I put it right at my cost. I am experienced and insured. Under NDA as standard, and working in your systems rather than importing my own. I handle inbox and calendar management, travel booking and invoicing and admin for a founder who is the bottleneck on their own calendar. I start with a short trial block, so you can see the work before committing.

Use this if you are willing to put something in writing, and you actually honour it.