About us examples for accountants

[Business name] is an accountant in [your area]. We handle tax preparation and filing, bookkeeping and small business accounts. We are licensed CPAs, and we agree the fee before the work, not after. If you want an accountant who is reachable between January and April, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was a mistake that brings a letter from the IRS, and being charged for every email. So we built the opposite. We are licensed CPAs. Licensed CPA, in good standing, with professional indemnity cover and a real person answering in April. We start with a free call to see what you need and what it should cost. [Number] years on, most of our work still comes from people passing our name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for an accountant are worried about the same thing: a mistake that brings a letter from the IRS, and being charged for every email. So here is how this works. We start with a free call to see what you need and what it should cost. We answer questions without starting the clock. We handle the correspondence if a letter arrives. We are licensed CPAs. None of that should have to be taken on faith — ask, and we will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is CPA licensed and insured. Licensed CPA, in good standing, with professional indemnity cover and a real person answering in April. We handle tax preparation and filing, bookkeeping and small business accounts, mostly for a small business owner doing their books at eleven at night. We agree a fixed fee in advance. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

We are accountants based in [your town], and [your town] is where we work. That matters more than it sounds. It means we know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means we are still here later. We handle tax preparation and filing, bookkeeping and small business accounts. We are licensed CPAs, and our reputation here is the only marketing we have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with us looks like. You get in touch, and we start with a free call to see what you need and what it should cost. We agree what is happening and what it costs, in writing, before anything begins. Then we do the work. We are licensed CPAs. We handle the correspondence if a letter arrives.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do tax preparation and filing and bookkeeping. What we are known for is being reachable between January and April. It sounds like a small thing. It is the difference between an engagement that does what you hoped and one that does not. We are licensed CPAs. We agree a fixed fee in advance.

Use this when you can name one specific standard you hold that your competitors do not.

An accountant in [your town], CPA licensed and insured. We handle tax preparation and filing, bookkeeping and small business accounts. We agree a fixed fee in advance. Book a consultation, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

We are [number] people, not a call centre. When you get in touch you reach [founder name], and it is the same faces each time — which is why by the second engagement we already know what we are dealing with. We are licensed CPAs, we handle tax preparation and filing, bookkeeping and small business accounts, and we have stayed deliberately small so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

Our promise is simple: we agree a fixed fee in advance, and if we get something wrong we put it right at our cost. We are licensed CPAs. Licensed CPA, in good standing, with professional indemnity cover and a real person answering in April. We handle tax preparation and filing, bookkeeping and small business accounts for a small business owner doing their books at eleven at night. We start with a free call to see what you need and what it should cost.

Use this if you are willing to put something in writing, and you actually honour it.