Copy Examples

About us examples for handymen

An About page has to answer one question fast: why you rather than the other three quotes. These are ten different answers to it.

Ten of them follow, written for handymen rather than filled in from a template. Your customer is someone with a list of six small things and nobody who will do them, and what they are weighing up before they get in touch is nobody will take a job this small, and the ones who say yes never call back.


Plain and direct

[Business name] is a handyman in [your area]. I take on small repairs, furniture assembly and mounting and hanging. I am insured, and send me a photo and I will tell you what it takes. If you want a handyman who actually shows up for the small job, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

The origin story

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was nobody will take a job this small, and the ones who say yes never call back. So I built the opposite. I am insured. I turn up in the window I gave you. Text me a photo of the job and I will tell you what it needs. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Names the worry first

Most people looking for a handyman are worried about the same thing: nobody will take a job this small, and the ones who say yes never call back. So here is how this works. Text me a photo of the job and I will tell you what it needs. I tell you my hourly rate up front. I answer my own phone. I am insured. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

Credentials first

[Business name] is insured. I turn up in the window I gave you. I take on small repairs, furniture assembly and mounting and hanging, mostly for someone with a list of six small things and nobody who will do them. I take the small jobs, which is the whole point. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

Local and rooted

I am a handyman based in [your town], and [your town] is where I work. That matters more than it sounds. It means I can usually be there quickly, it means you deal with the same person each time, and it means I am still here later. I take on small repairs, furniture assembly and mounting and hanging. I am insured, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Walks through the process

Here is what working with me looks like. You get in touch, and text me a photo of the job and I will tell you what it needs. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am insured. I answer my own phone.

Use this if people hesitate because they do not know what happens after they get in touch.

The thing we do differently

Plenty of people will do small repairs and furniture assembly. What I am known for is actually showing up for the small job. It sounds like a small thing. It is the difference between a job that does what you hoped and one that does not. I am insured. I take the small jobs, which is the whole point.

Use this when you can name one specific standard you hold that your competitors do not.

Short

A handyman in [your town], insured. I take on small repairs, furniture assembly and mounting and hanging. I take the small jobs, which is the whole point. Get your list done, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

Small and deliberately so

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second job I already know what we are working with. I am insured, I take on small repairs, furniture assembly and mounting and hanging, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

The promise

My promise is simple: I take the small jobs, which is the whole point, and if I get something wrong I put it right at my cost. I am insured. I turn up in the window I gave you. I take on small repairs, furniture assembly and mounting and hanging for someone with a list of six small things and nobody who will do them. Text me a photo of the job and I will tell you what it needs.

Use this if you are willing to put something in writing, and you actually honour it.

Writing for handymen: what actually matters

What should a handyman’s website say that a generic one does not?

Three things, in this order. That you are insured. That you understand the thing people are actually worried about, which for handymen is nobody will take a job this small, and the ones who say yes never call back. And what happens next: text me a photo of the job and I will tell you what it needs. Everything else on the page is decoration by comparison.

What does someone with a list of six small things and nobody who will do them check first?

The credential, then the proof. For handymen it sounds like this. I take the small jobs, which is the whole point. I tell you my hourly rate up front. I answer my own phone. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a handyman’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Text me a photo of the job and I will tell you what it needs" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining nobody will take a job this small, and the ones who say yes never call back — there, specifics earn their length.