About us examples for musicians

[Business name] is a musician in [your area]. I play live performance, session work and recording. I am a performing and recording musician, and you can hear it before you read a word about it. If you want a musician who keeps the dates and the releases up to date, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was booking a set that empties the room, from a description that told them nothing. So I built the opposite. I am a performing and recording musician. Releases you can listen to and a live history you can check, rather than adjectives about the sound. Listen to a set, then tell me the room and the night you are filling. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a musician are worried about the same thing: booking a set that empties the room, from a description that told them nothing. So here is how this works. Listen to a set, then tell me the room and the night you are filling. I say who I have played with. I keep upcoming dates on the page. I am a performing and recording musician. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is actively performing and recording. Releases you can listen to and a live history you can check, rather than adjectives about the sound. I play live performance, session work and recording, mostly for a promoter, a booker, or a listener who just found one track. I name the releases and where to hear them. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

I am a musician based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I play live performance, session work and recording. I am a performing and recording musician, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with me looks like. You get in touch, and listen to a set, then tell me the room and the night you are filling. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am a performing and recording musician. I keep upcoming dates on the page.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do live performance and session work. What I am known for is describing the music in terms a listener recognises rather than a press release. It sounds like a small thing. It is the difference between a show that does what you hoped and one that does not. I am a performing and recording musician. I name the releases and where to hear them.

Use this when you can name one specific standard you hold that your competitors do not.

A musician in [your town], actively performing and recording. I play live performance, session work and recording. I name the releases and where to hear them. Listen, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second meeting I already know what we are working with. I am a performing and recording musician, I play live performance, session work and recording, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

My promise is simple: I name the releases and where to hear them, and if I get something wrong I put it right at my cost. I am a performing and recording musician. Releases you can listen to and a live history you can check, rather than adjectives about the sound. I play live performance, session work and recording for a promoter, a booker, or a listener who just found one track. Listen to a set, then tell me the room and the night you are filling.

Use this if you are willing to put something in writing, and you actually honour it.