Copy Examples

About us examples for authors

An About page has to answer one question fast: why you rather than the other three quotes. These are ten different answers to it.

Ten of them follow, written for authors rather than filled in from a template. Your customer is a reader, an editor, a festival programmer or someone writing an introduction for you, and what they are weighing up before they get in touch is giving a book hours they will not get back, for a writer they are not sure about.


Plain and direct

[Business name] is an author in [your area]. I write novels, non-fiction and short fiction. I am a published author, and the bio comes in three lengths, so the right one is always to hand. If you want an author who has a bio ready in the length the form actually wants, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

The origin story

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was giving a book hours they will not get back, for a writer they are not sure about. So I built the opposite. I am a published author. Published work, with the publisher and year stated rather than implied. Tell me which book you have read and what you want to ask about it. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Names the worry first

Most people looking for an author are worried about the same thing: giving a book hours they will not get back, for a writer they are not sure about. So here is how this works. Tell me which book you have read and what you want to ask about it. I keep the bio in three lengths, because every form wants a different one. I say what I am working on now. I am a published author. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

Credentials first

[Business name] is published. Published work, with the publisher and year stated rather than implied. I write novels, non-fiction and short fiction, mostly for a reader, an editor, a festival programmer or someone writing an introduction for you. I name the books and who published them. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

Local and rooted

I am an author based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I write novels, non-fiction and short fiction. I am a published author, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Walks through the process

Here is what working with me looks like. You get in touch, and tell me which book you have read and what you want to ask about it. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am a published author. I say what I am working on now.

Use this if people hesitate because they do not know what happens after they get in touch.

The thing we do differently

Plenty of people will do novels and non-fiction. What I am known for is writing that earns the hours it asks for. It sounds like a small thing. It is the difference between a book that does what you hoped and one that does not. I am a published author. I name the books and who published them.

Use this when you can name one specific standard you hold that your competitors do not.

Short

An author in [your town], published. I write novels, non-fiction and short fiction. I name the books and who published them. Read the books, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

Small and deliberately so

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second meeting I already know what we are working with. I am a published author, I write novels, non-fiction and short fiction, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

The promise

My promise is simple: I name the books and who published them, and if I get something wrong I put it right at my cost. I am a published author. Published work, with the publisher and year stated rather than implied. I write novels, non-fiction and short fiction for a reader, an editor, a festival programmer or someone writing an introduction for you. Tell me which book you have read and what you want to ask about it.

Use this if you are willing to put something in writing, and you actually honour it.

Writing for authors: what actually matters

What should an author’s website say that a generic one does not?

Three things, in this order. That you are published. That you understand the thing people are actually worried about, which for authors is giving a book hours they will not get back, for a writer they are not sure about. And what happens next: tell me which book you have read and what you want to ask about it. Everything else on the page is decoration by comparison.

What does a reader, an editor, a festival programmer or someone writing an introduction for you check first?

The credential, then the proof. For authors it sounds like this. I name the books and who published them. I keep the bio in three lengths, because every form wants a different one. I say what I am working on now. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on an author’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Tell me which book you have read and what you want to ask about it" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining giving a book hours they will not get back, for a writer they are not sure about — there, specifics earn their length.