About us examples for nannies

[Business name] is a nanny in [your area]. I look after full-time care, after-school care and newborn care. I am background-checked and first-aid certified, and I start with a paid trial afternoon before anyone commits. If you want a nanny who has current checks and references you can actually phone, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was leaving their child all day with someone they have met twice. So I built the opposite. I am background-checked and first-aid certified. Background check on file, paediatric first aid and CPR current, and references parents can actually call. I start with a call, then a paid trial afternoon with the children before anyone commits. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a nanny are worried about the same thing: leaving their child all day with someone they have met twice. So here is how this works. I start with a call, then a paid trial afternoon with the children before anyone commits. I give references from families you can phone. I say the ages I have looked after and for how long. I am background-checked and first-aid certified. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is background-checked and first-aid certified. Background check on file, paediatric first aid and CPR current, and references parents can actually call. I look after full-time care, after-school care and newborn care, mostly for a parent choosing who will be alone with their child all day. My background check and first aid are current and dated. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

I am a nanny based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I look after full-time care, after-school care and newborn care. I am background-checked and first-aid certified, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with me looks like. You get in touch, and I start with a call, then a paid trial afternoon with the children before anyone commits. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am background-checked and first-aid certified. I say the ages I have looked after and for how long.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do full-time care and after-school care. What I am known for is being specific about ages and routines rather than describing yourself as caring. It sounds like a small thing. It is the difference between a placement that does what you hoped and one that does not. I am background-checked and first-aid certified. My background check and first aid are current and dated.

Use this when you can name one specific standard you hold that your competitors do not.

A nanny in [your town], background-checked and first-aid certified. I look after full-time care, after-school care and newborn care. My background check and first aid are current and dated. Arrange a meeting, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second placement I already know what we are working with. I am background-checked and first-aid certified, I look after full-time care, after-school care and newborn care, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

My promise is simple: my background check and first aid are current and dated, and if I get something wrong I put it right at my cost. I am background-checked and first-aid certified. Background check on file, paediatric first aid and CPR current, and references parents can actually call. I look after full-time care, after-school care and newborn care for a parent choosing who will be alone with their child all day. I start with a call, then a paid trial afternoon with the children before anyone commits.

Use this if you are willing to put something in writing, and you actually honour it.