About us examples for therapists

[Business name] is a therapist in [your area]. I work with people on individual therapy, couples counselling and anxiety and depression. I am a licensed clinical therapist, and I start with a free call to see whether this is a fit. If you want a therapist who answers, and holds the first appointment, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was that the first session will be exposing, and that they will not click with you. So I built the opposite. I am a licensed clinical therapist. Licensed in this state, with supervised clinical hours and ongoing consultation behind the work. I start with a free fifteen-minute call to see whether we are a fit, with no obligation. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a therapist are worried about the same thing: that the first session will be exposing, and that they will not click with you. So here is how this works. I start with a free fifteen-minute call to see whether we are a fit, with no obligation. I explain what a first session actually involves. I state my fees and insurance plainly. I am a licensed clinical therapist. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is licensed and insured. Licensed in this state, with supervised clinical hours and ongoing consultation behind the work. I work with people on individual therapy, couples counselling and anxiety and depression, mostly for someone who has been thinking about this for months. I tell you how I work, so you can tell whether it fits. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

I am a therapist based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I work with people on individual therapy, couples counselling and anxiety and depression. I am a licensed clinical therapist, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with me looks like. You get in touch, and I start with a free fifteen-minute call to see whether we are a fit, with no obligation. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am a licensed clinical therapist. I state my fees and insurance plainly.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do individual therapy and couples counselling. What I am known for is being specific about how the work actually goes, so the right person recognises themselves. It sounds like a small thing. It is the difference between a session that does what you hoped and one that does not. I am a licensed clinical therapist. I tell you how I work, so you can tell whether it fits.

Use this when you can name one specific standard you hold that your competitors do not.

A therapist in [your town], licensed and insured. I work with people on individual therapy, couples counselling and anxiety and depression. I tell you how I work, so you can tell whether it fits. Book a consultation, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second session I already know what we are working with. I am a licensed clinical therapist, I work with people on individual therapy, couples counselling and anxiety and depression, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

My promise is simple: I tell you how I work, so you can tell whether it fits, and if I get something wrong I put it right at my cost. I am a licensed clinical therapist. Licensed in this state, with supervised clinical hours and ongoing consultation behind the work. I work with people on individual therapy, couples counselling and anxiety and depression for someone who has been thinking about this for months. I start with a free fifteen-minute call to see whether we are a fit, with no obligation.

Use this if you are willing to put something in writing, and you actually honour it.