About us examples for photographers

[Business name] is a photographer in [your area]. I shoot weddings, family and newborn sessions and headshots and personal branding. I am fully insured, and I show you a whole gallery start to finish before you book. If you want a photographer who shows whole galleries, because anyone can get ten good frames, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was a photographer whose portfolio is ten perfect shots from ten different weddings. So I built the opposite. I am fully insured. Fully insured, with backup equipment on every shoot and complete galleries you can look through rather than ten highlights. I show you a whole gallery start to finish rather than ten highlights, before you book anything. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a photographer are worried about the same thing: a photographer whose portfolio is ten perfect shots from ten different weddings. So here is how this works. I show you a whole gallery start to finish rather than ten highlights, before you book anything. I give you a written contract and a delivery date. I bring backup equipment to every shoot. I am fully insured. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is fully insured. Fully insured, with backup equipment on every shoot and complete galleries you can look through rather than ten highlights. I shoot weddings, family and newborn sessions and headshots and personal branding, mostly for someone who only gets one shot at this day. I show you whole galleries, not ten highlights. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

I am a photographer based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I shoot weddings, family and newborn sessions and headshots and personal branding. I am fully insured, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with me looks like. You get in touch, and I show you a whole gallery start to finish rather than ten highlights, before you book anything. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am fully insured. I bring backup equipment to every shoot.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do weddings and family and newborn sessions. What I am known for is showing whole galleries, because anyone can get ten good frames. It sounds like a small thing. It is the difference between a shoot that does what you hoped and one that does not. I am fully insured. I show you whole galleries, not ten highlights.

Use this when you can name one specific standard you hold that your competitors do not.

A photographer in [your town], fully insured. I shoot weddings, family and newborn sessions and headshots and personal branding. I show you whole galleries, not ten highlights. Check your date, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second meeting I already know what we are working with. I am fully insured, I shoot weddings, family and newborn sessions and headshots and personal branding, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

My promise is simple: I show you whole galleries, not ten highlights, and if I get something wrong I put it right at my cost. I am fully insured. Fully insured, with backup equipment on every shoot and complete galleries you can look through rather than ten highlights. I shoot weddings, family and newborn sessions and headshots and personal branding for someone who only gets one shot at this day. I show you a whole gallery start to finish rather than ten highlights, before you book anything.

Use this if you are willing to put something in writing, and you actually honour it.