About us examples for massage therapists

[Business name] is a massage therapist in [your area]. I work with people on deep tissue, sports massage and prenatal massage. I am a licensed massage therapist, and I talk about what hurts before the hour starts. If you want a massage therapist who listens to what the body is asking for, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was awkwardness about the room, the draping and what is expected of them. So I built the opposite. I am a licensed massage therapist. Trained in the specific modalities offered rather than a general certificate. I talk about what hurts and what you want from the hour. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a massage therapist are worried about the same thing: awkwardness about the room, the draping and what is expected of them. So here is how this works. I talk about what hurts and what you want from the hour. I let you set the pressure. I keep the room quiet, private and clean. I am a licensed massage therapist. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is licensed and insured. Trained in the specific modalities offered rather than a general certificate. I work with people on deep tissue, sports massage and prenatal massage, mostly for someone carrying a knot they have had for months. I describe what the session involves before you book. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

I am a massage therapist based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I work with people on deep tissue, sports massage and prenatal massage. I am a licensed massage therapist, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with me looks like. You get in touch, and I talk about what hurts and what you want from the hour. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am a licensed massage therapist. I keep the room quiet, private and clean.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do deep tissue and sports massage. What I am known for is listening to what the body is actually asking for. It sounds like a small thing. It is the difference between a session that does what you hoped and one that does not. I am a licensed massage therapist. I describe what the session involves before you book.

Use this when you can name one specific standard you hold that your competitors do not.

A massage therapist in [your town], licensed and insured. I work with people on deep tissue, sports massage and prenatal massage. I describe what the session involves before you book. Book a session, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second session I already know what we are working with. I am a licensed massage therapist, I work with people on deep tissue, sports massage and prenatal massage, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

My promise is simple: I describe what the session involves before you book, and if I get something wrong I put it right at my cost. I am a licensed massage therapist. Trained in the specific modalities offered rather than a general certificate. I work with people on deep tissue, sports massage and prenatal massage for someone carrying a knot they have had for months. I talk about what hurts and what you want from the hour.

Use this if you are willing to put something in writing, and you actually honour it.