About us examples for writers

[Business name] is a writer in [your area]. I write features and essays, ghostwriting and copywriting. I am a working writer, and you send a brief and a deadline and get a yes or no within a day. If you want a writer who says no quickly when it is not a fit, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was commissioning someone who misses the brief, or the deadline, or both. So I built the opposite. I am a working writer. Published clips you can read, with the outlet and the date, rather than a list of logos. Send the brief and the deadline and I will say yes or no within a day. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a writer are worried about the same thing: commissioning someone who misses the brief, or the deadline, or both. So here is how this works. Send the brief and the deadline and I will say yes or no within a day. I say what I am good at and what I am not. I quote rates ranges rather than "it depends". I am a working writer. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is published. Published clips you can read, with the outlet and the date, rather than a list of logos. I write features and essays, ghostwriting and copywriting, mostly for an editor or a marketing lead deciding in a minute whether you can write. I link clips rather than list clients. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

I am a writer based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I write features and essays, ghostwriting and copywriting. I am a working writer, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with me looks like. You get in touch, and send the brief and the deadline and I will say yes or no within a day. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am a working writer. I quote rates ranges rather than "it depends".

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do features and essays and ghostwriting. What I am known for is hitting the brief and the deadline without being chased. It sounds like a small thing. It is the difference between a piece that does what you hoped and one that does not. I am a working writer. I link clips rather than list clients.

Use this when you can name one specific standard you hold that your competitors do not.

A writer in [your town], published. I write features and essays, ghostwriting and copywriting. I link clips rather than list clients. See the clips, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second meeting I already know what we are working with. I am a working writer, I write features and essays, ghostwriting and copywriting, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

My promise is simple: I link clips rather than list clients, and if I get something wrong I put it right at my cost. I am a working writer. Published clips you can read, with the outlet and the date, rather than a list of logos. I write features and essays, ghostwriting and copywriting for an editor or a marketing lead deciding in a minute whether you can write. Send the brief and the deadline and I will say yes or no within a day.

Use this if you are willing to put something in writing, and you actually honour it.