About us examples for caterers

[Business name] is a caterer in [your area]. We cater weddings and private events, corporate catering and drop-off catering. We are licensed, insured and food-safety certified, and we agree the menu and do a tasting before anything is signed. If you want a caterer who takes the allergy question seriously, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was a guest with an allergy, and food that arrives cold. So we built the opposite. We are licensed, insured and food-safety certified. Licensed, insured and food-safety certified, with allergen handling taken seriously rather than disclaimed. We start with a menu conversation and a tasting before anything is signed. [Number] years on, most of our work still comes from people passing our name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a caterer are worried about the same thing: a guest with an allergy, and food that arrives cold. So here is how this works. We start with a menu conversation and a tasting before anything is signed. We do a tasting before you commit. We bring the equipment to serve hot food hot. We are licensed, insured and food-safety certified. None of that should have to be taken on faith — ask, and we will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is licensed, insured and food-safety certified. Licensed, insured and food-safety certified, with allergen handling taken seriously rather than disclaimed. We cater weddings and private events, corporate catering and drop-off catering, mostly for someone hosting people they cannot afford to disappoint. We handle and document allergens properly. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

We are caterers based in [your town], and [your town] is where we work. That matters more than it sounds. It means we know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means we are still here later. We cater weddings and private events, corporate catering and drop-off catering. We are licensed, insured and food-safety certified, and our reputation here is the only marketing we have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with us looks like. You get in touch, and we start with a menu conversation and a tasting before anything is signed. We agree what is happening and what it costs, in writing, before anything begins. Then we do the work. We are licensed, insured and food-safety certified. We bring the equipment to serve hot food hot.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do weddings and private events and corporate catering. What we are known for is taking the allergy question seriously. It sounds like a small thing. It is the difference between an event that does what you hoped and one that does not. We are licensed, insured and food-safety certified. We handle and document allergens properly.

Use this when you can name one specific standard you hold that your competitors do not.

A caterer in [your town], licensed, insured and food-safety certified. We cater weddings and private events, corporate catering and drop-off catering. We handle and document allergens properly. Request a menu, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

We are [number] people, not a call centre. When you get in touch you reach [founder name], and it is the same faces each time — which is why by the second meeting we already know what we are dealing with. We are licensed, insured and food-safety certified, we cater weddings and private events, corporate catering and drop-off catering, and we have stayed deliberately small so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

Our promise is simple: we handle and document allergens properly, and if we get something wrong we put it right at our cost. We are licensed, insured and food-safety certified. Licensed, insured and food-safety certified, with allergen handling taken seriously rather than disclaimed. We cater weddings and private events, corporate catering and drop-off catering for someone hosting people they cannot afford to disappoint. We start with a menu conversation and a tasting before anything is signed.

Use this if you are willing to put something in writing, and you actually honour it.