About us examples for DJs

[Business name] is a DJ in [your area]. I play weddings, club nights and corporate events. I am a professional DJ, and you hear a mix made for your room before you book. If you want a DJ who takes the do-not-play list as seriously as the requests, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was booking someone who will play the wrong room and will not read a crowd. So I built the opposite. I am a professional DJ. Own rig, backup equipment, public liability insurance, and a set history you can listen to. Tell me the date, the venue and the crowd, and I will send a mix that fits it. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a DJ are worried about the same thing: booking someone who will play the wrong room and will not read a crowd. So here is how this works. Tell me the date, the venue and the crowd, and I will send a mix that fits it. I take a do-not-play list as seriously as a request list. I carry public liability insurance. I am a professional DJ. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is insured and equipped. Own rig, backup equipment, public liability insurance, and a set history you can listen to. I play weddings, club nights and corporate events, mostly for someone whose event will be remembered mostly for how the room felt. I bring backup equipment to every booking. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

I am a DJ based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I play weddings, club nights and corporate events. I am a professional DJ, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with me looks like. You get in touch, and tell me the date, the venue and the crowd, and I will send a mix that fits it. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am a professional DJ. I carry public liability insurance.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do weddings and club nights. What I am known for is reading a room rather than playing a prepared set at it. It sounds like a small thing. It is the difference between a booking that does what you hoped and one that does not. I am a professional DJ. I bring backup equipment to every booking.

Use this when you can name one specific standard you hold that your competitors do not.

A DJ in [your town], insured and equipped. I play weddings, club nights and corporate events. I bring backup equipment to every booking. Check your date, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second meeting I already know what we are working with. I am a professional DJ, I play weddings, club nights and corporate events, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

My promise is simple: I bring backup equipment to every booking, and if I get something wrong I put it right at my cost. I am a professional DJ. Own rig, backup equipment, public liability insurance, and a set history you can listen to. I play weddings, club nights and corporate events for someone whose event will be remembered mostly for how the room felt. Tell me the date, the venue and the crowd, and I will send a mix that fits it.

Use this if you are willing to put something in writing, and you actually honour it.