About us examples for speakers
An About page has to answer one question fast: why you rather than the other three quotes. These are ten different answers to it.
Ten of them follow, written for speakers rather than filled in from a template. Your customer is an event organiser who has to introduce you on stage and fill a slot, and what they are weighing up before they get in touch is a speaker who delivers a generic talk to a room that needed a specific one.
Plain and direct
[Business name] is a speaker in [your area]. I speak on keynotes, workshops and panels. I am a professional speaker, and the intro is written to be read aloud, and it is thirty seconds long. If you want a speaker who sends the host an intro they can read without rehearsing, that is the whole pitch.
Use this if you want one paragraph that does the job and nothing more.
The origin story
[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was a speaker who delivers a generic talk to a room that needed a specific one. So I built the opposite. I am a professional speaker. Talks that have been given on real stages, with the events named and video available. I start with a short enquiry form: your date, your audience, and what you want them to leave thinking. [Number] years on, most of my work still comes from people passing my name to someone else.
Use this if you started out because you were fed up with how the work was being done.
Names the worry first
Most people looking for a speaker are worried about the same thing: a speaker who delivers a generic talk to a room that needed a specific one. So here is how this works. I start with a short enquiry form: your date, your audience, and what you want them to leave thinking. I name the events and link the video. I list the talks as bookable topics, not themes. I am a professional speaker. None of that should have to be taken on faith — ask, and I will show you.
Use this when people arrive already wary, usually because of a bad experience elsewhere.
Credentials first
[Business name] is professional. Talks that have been given on real stages, with the events named and video available. I speak on keynotes, workshops and panels, mostly for an event organiser who has to introduce you on stage and fill a slot. I give the bio in a version written to be read aloud. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.
Use this where the licence or registration is the thing people check before anything else.
Local and rooted
I am a speaker based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I speak on keynotes, workshops and panels. I am a professional speaker, and my reputation here is the only marketing I have ever needed.
Use this if you serve one area properly and that is your advantage over the national outfits.
Walks through the process
Here is what working with me looks like. You get in touch, and I start with a short enquiry form: your date, your audience, and what you want them to leave thinking. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am a professional speaker. I list the talks as bookable topics, not themes.
Use this if people hesitate because they do not know what happens after they get in touch.
The thing we do differently
Plenty of people will do keynotes and workshops. What I am known for is writing the introduction the host will actually read, out loud, in thirty seconds. It sounds like a small thing. It is the difference between a talk that does what you hoped and one that does not. I am a professional speaker. I give the bio in a version written to be read aloud.
Use this when you can name one specific standard you hold that your competitors do not.
Short
A speaker in [your town], professional. I speak on keynotes, workshops and panels. I give the bio in a version written to be read aloud. Check availability, or call first and ask anything you like.
Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.
Small and deliberately so
It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second meeting I already know what we are working with. I am a professional speaker, I speak on keynotes, workshops and panels, and I take on a limited number of clients so the standard does not slip.
Use this if being small and consistent is the point, rather than something to apologise for.
The promise
My promise is simple: I give the bio in a version written to be read aloud, and if I get something wrong I put it right at my cost. I am a professional speaker. Talks that have been given on real stages, with the events named and video available. I speak on keynotes, workshops and panels for an event organiser who has to introduce you on stage and fill a slot. I start with a short enquiry form: your date, your audience, and what you want them to leave thinking.
Use this if you are willing to put something in writing, and you actually honour it.
Writing for speakers: what actually matters
What should a speaker’s website say that a generic one does not?
Three things, in this order. That you are professional. That you understand the thing people are actually worried about, which for speakers is a speaker who delivers a generic talk to a room that needed a specific one. And what happens next: a short enquiry form: your date, your audience, and what you want them to leave thinking. Everything else on the page is decoration by comparison.
What does an event organiser who has to introduce you on stage and fill a slot check first?
The credential, then the proof. For speakers it sounds like this. I give the bio in a version written to be read aloud. I name the events and link the video. I list the talks as bookable topics, not themes. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a speaker’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a short enquiry form: your date, your audience, and what you want them to leave thinking" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining a speaker who delivers a generic talk to a room that needed a specific one — there, specifics earn their length.
Everything else for speakers
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