About us examples for carpenters

[Business name] is a carpenter in [your area]. We take on built-in shelving and cabinetry, deck building and trim and moulding. We are fully insured, and we measure, draw it, and price the drawing. If you want a carpenter who finishes the last five percent, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was that the finish will be almost right — gaps, proud edges, paint over bad joins. So we built the opposite. We are fully insured. Fully insured, with a portfolio you can walk through rather than a gallery of stock photos. We come and measure, then you get a drawing and a price for that drawing. [Number] years on, most of our work still comes from people passing our name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a carpenter are worried about the same thing: that the finish will be almost right — gaps, proud edges, paint over bad joins. So here is how this works. We come and measure, then you get a drawing and a price for that drawing. We finish before we invoice. We leave the site tidy every day. We are fully insured. None of that should have to be taken on faith — ask, and we will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is fully insured. Fully insured, with a portfolio you can walk through rather than a gallery of stock photos. We take on built-in shelving and cabinetry, deck building and trim and moulding, mostly for a homeowner who has seen a bad job and does not want another. We give you references you can go and look at. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

We are carpenters based in [your town], and [your town] is where we work. That matters more than it sounds. It means we can usually be there quickly, it means you deal with the same person each time, and it means we are still here later. We take on built-in shelving and cabinetry, deck building and trim and moulding. We are fully insured, and our reputation here is the only marketing we have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with us looks like. You get in touch, and We come and measure, then you get a drawing and a price for that drawing. We agree what is happening and what it costs, in writing, before anything begins. Then we do the work. We are fully insured. We leave the site tidy every day.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do built-in shelving and cabinetry and deck building. What we are known for is the last five percent — the joins, the reveals, the parts most people stop caring about. It sounds like a small thing. It is the difference between a project that does what you hoped and one that does not. We are fully insured. We give you references you can go and look at.

Use this when you can name one specific standard you hold that your competitors do not.

A carpenter in [your town], fully insured. We take on built-in shelving and cabinetry, deck building and trim and moulding. We give you references you can go and look at. Discuss your project, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

We are [number] people, not a call centre. When you get in touch you reach [founder name], and it is the same faces each time — which is why by the second meeting we already know what we are dealing with. We are fully insured, we take on built-in shelving and cabinetry, deck building and trim and moulding, and we have stayed deliberately small so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

Our promise is simple: we give you references you can go and look at, and if we get something wrong we put it right at our cost. We are fully insured. Fully insured, with a portfolio you can walk through rather than a gallery of stock photos. We take on built-in shelving and cabinetry, deck building and trim and moulding for a homeowner who has seen a bad job and does not want another. We come and measure, then you get a drawing and a price for that drawing.

Use this if you are willing to put something in writing, and you actually honour it.