About us examples for optometrists

[Business name] is an optometrist in [your area]. We provide eye exams, glasses and lenses and contact lens fitting. We are licensed optometrists, and the exam and the shop are kept honestly separate. If you want an optometrist who keeps the exam and the frame sale apart, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was a hard sell on frames at the end of a medical appointment. So we built the opposite. We are licensed optometrists. Doctor of Optometry, licensed, with imaging that catches what a basic sight test does not. We start with a full exam and time to ask your questions. [Number] years on, most of our work still comes from people passing our name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for an optometrist are worried about the same thing: a hard sell on frames at the end of a medical appointment. So here is how this works. We start with a full exam and time to ask your questions. We price the exam and the eyewear separately. We include retinal imaging. We are licensed optometrists. None of that should have to be taken on faith — ask, and we will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is licensed and insured. Doctor of Optometry, licensed, with imaging that catches what a basic sight test does not. We provide eye exams, glasses and lenses and contact lens fitting, mostly for someone squinting at road signs who has not been in three years. We give you your prescription to take anywhere. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

We are optometrists based in [your town], and [your town] is where we work. That matters more than it sounds. It means we know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means we are still here later. We provide eye exams, glasses and lenses and contact lens fitting. We are licensed optometrists, and our reputation here is the only marketing we have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with us looks like. You get in touch, and we start with a full exam and time to ask your questions. We agree what is happening and what it costs, in writing, before anything begins. Then we do the work. We are licensed optometrists. We include retinal imaging.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do eye exams and glasses and lenses. What we are known for is keeping the exam and the shop honestly separate. It sounds like a small thing. It is the difference between an appointment that does what you hoped and one that does not. We are licensed optometrists. We give you your prescription to take anywhere.

Use this when you can name one specific standard you hold that your competitors do not.

An optometrist in [your town], licensed and insured. We provide eye exams, glasses and lenses and contact lens fitting. We give you your prescription to take anywhere. Book an eye exam, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

We are [number] people, not a call centre. When you get in touch you reach [founder name], and it is the same faces each time — which is why by the second appointment we already know what we are dealing with. We are licensed optometrists, we provide eye exams, glasses and lenses and contact lens fitting, and we have stayed deliberately small so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

Our promise is simple: we give you your prescription to take anywhere, and if we get something wrong we put it right at our cost. We are licensed optometrists. Doctor of Optometry, licensed, with imaging that catches what a basic sight test does not. We provide eye exams, glasses and lenses and contact lens fitting for someone squinting at road signs who has not been in three years. We start with a full exam and time to ask your questions.

Use this if you are willing to put something in writing, and you actually honour it.