Copy Examples

About us examples for electricians

An About page has to answer one question fast: why you rather than the other three quotes. These are ten different answers to it.

Ten of them follow, written for electricians rather than filled in from a template. Your customer is a homeowner or builder who cannot see the work once the wall closes, and what they are weighing up before they get in touch is that shortcuts behind the drywall will fail an inspection or start a fire years later.


Plain and direct

[Business name] is an electrician in [your area]. We handle panel upgrades, rewiring and EV charger installation. We are licensed and insured, and we put the scope in writing before we start. If you want an electrician who does it to code when nobody would know if they did not, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

The origin story

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was that shortcuts behind the drywall will fail an inspection or start a fire years later. So we built the opposite. We are licensed and insured. Master licence, fully insured, and every job pulled and inspected to code rather than signed off on trust. We walk the job with you and put the scope in writing. [Number] years on, most of our work still comes from people passing our name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Names the worry first

Most people looking for an electrician are worried about the same thing: that shortcuts behind the drywall will fail an inspection or start a fire years later. So here is how this works. We walk the job with you and put the scope in writing. We work to code and have it inspected. We quote in writing with no open allowances. We are licensed and insured. None of that should have to be taken on faith — ask, and we will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

Credentials first

[Business name] is licensed and insured. Master licence, fully insured, and every job pulled and inspected to code rather than signed off on trust. We handle panel upgrades, rewiring and EV charger installation, mostly for a homeowner or builder who cannot see the work once the wall closes. We pull the permit on every job that needs one. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

Local and rooted

We are electricians based in [your town], and [your town] is where we work. That matters more than it sounds. It means we can usually be there quickly, it means you deal with the same person each time, and it means we are still here later. We handle panel upgrades, rewiring and EV charger installation. We are licensed and insured, and our reputation here is the only marketing we have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Walks through the process

Here is what working with us looks like. You get in touch, and We walk the job with you and put the scope in writing. We agree what is happening and what it costs, in writing, before anything begins. Then we do the work. We are licensed and insured. We quote in writing with no open allowances.

Use this if people hesitate because they do not know what happens after they get in touch.

The thing we do differently

Plenty of people will do panel upgrades and rewiring. What we are known for is doing it to code when nobody would know if you did not. It sounds like a small thing. It is the difference between a job that does what you hoped and one that does not. We are licensed and insured. We pull the permit on every job that needs one.

Use this when you can name one specific standard you hold that your competitors do not.

Short

An electrician in [your town], licensed and insured. We handle panel upgrades, rewiring and EV charger installation. We pull the permit on every job that needs one. Get an electrical quote, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

Small and deliberately so

We are [number] people, not a call centre. When you get in touch you reach [founder name], and it is the same faces each time — which is why by the second job we already know what we are dealing with. We are licensed and insured, we handle panel upgrades, rewiring and EV charger installation, and we have stayed deliberately small so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

The promise

Our promise is simple: we pull the permit on every job that needs one, and if we get something wrong we put it right at our cost. We are licensed and insured. Master licence, fully insured, and every job pulled and inspected to code rather than signed off on trust. We handle panel upgrades, rewiring and EV charger installation for a homeowner or builder who cannot see the work once the wall closes. We walk the job with you and put the scope in writing.

Use this if you are willing to put something in writing, and you actually honour it.

Writing for electricians: what actually matters

What should an electrician’s website say that a generic one does not?

Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for electricians is that shortcuts behind the drywall will fail an inspection or start a fire years later. And what happens next: we walk the job with you and put the scope in writing. Everything else on the page is decoration by comparison.

What does a homeowner or builder who cannot see the work once the wall closes check first?

The credential, then the proof. For electricians it sounds like this. We pull the permit on every job that needs one. We work to code and have it inspected. We quote in writing with no open allowances. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on an electrician’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We walk the job with you and put the scope in writing" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining that shortcuts behind the drywall will fail an inspection or start a fire years later — there, specifics earn their length.