About us examples for landscapers

[Business name] is a landscaper in [your area]. We take on garden design and planting, patios and paving and irrigation. We are fully insured, and we walk the site and price what it actually needs. If you want a landscaper who plants for year three, not for handover day, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was spending thousands on a garden that looks tired in two seasons. So we built the opposite. We are fully insured. We plant for the climate and soil you actually have. We walk the site, test the drainage and talk about how you use the space. [Number] years on, most of our work still comes from people passing our name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a landscaper are worried about the same thing: spending thousands on a garden that looks tired in two seasons. So here is how this works. We walk the site, test the drainage and talk about how you use the space. We sort the drainage before anything is planted. We can show you gardens we planted years ago. We are fully insured. None of that should have to be taken on faith — ask, and we will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is fully insured. We plant for the climate and soil you actually have. We take on garden design and planting, patios and paving and irrigation, mostly for a homeowner looking at a garden they do not enjoy. We choose plants for your soil and your zone. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

We are landscapers based in [your town], and [your town] is where we work. That matters more than it sounds. It means we can usually be there quickly, it means you deal with the same person each time, and it means we are still here later. We take on garden design and planting, patios and paving and irrigation. We are fully insured, and our reputation here is the only marketing we have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with us looks like. You get in touch, and We walk the site, test the drainage and talk about how you use the space. We agree what is happening and what it costs, in writing, before anything begins. Then we do the work. We are fully insured. We can show you gardens we planted years ago.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do garden design and planting and patios and paving. What we are known for is designing for year three, not for the photo on handover day. It sounds like a small thing. It is the difference between a project that does what you hoped and one that does not. We are fully insured. We choose plants for your soil and your zone.

Use this when you can name one specific standard you hold that your competitors do not.

A landscaper in [your town], fully insured. We take on garden design and planting, patios and paving and irrigation. We choose plants for your soil and your zone. Plan your garden, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

We are [number] people, not a call centre. When you get in touch you reach [founder name], and it is the same faces each time — which is why by the second meeting we already know what we are dealing with. We are fully insured, we take on garden design and planting, patios and paving and irrigation, and we have stayed deliberately small so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

Our promise is simple: we choose plants for your soil and your zone, and if we get something wrong we put it right at our cost. We are fully insured. We plant for the climate and soil you actually have. We take on garden design and planting, patios and paving and irrigation for a homeowner looking at a garden they do not enjoy. We walk the site, test the drainage and talk about how you use the space.

Use this if you are willing to put something in writing, and you actually honour it.