About us examples for lawyers

[Business name] is a lawyer in [your area]. We handle contracts and review, business formation and disputes. We are admitted to practise in this state, and the fee arrangement is set out before any work begins. If you want a lawyer who explains it in language you can repeat at home, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was a bill that arrives with no warning and no way to have predicted it. So we built the opposite. We are admitted to practise in this state. Admitted and in good standing, insured, with fee arrangements set out before any work begins. We start with a paid or free initial consultation, stated clearly which. [Number] years on, most of our work still comes from people passing our name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a lawyer are worried about the same thing: a bill that arrives with no warning and no way to have predicted it. So here is how this works. We start with a paid or free initial consultation, stated clearly which. You speak to the lawyer, not an assistant. We estimate before the work starts. We are admitted to practise in this state. None of that should have to be taken on faith — ask, and we will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is admitted to practise in this state. Admitted and in good standing, insured, with fee arrangements set out before any work begins. We handle contracts and review, business formation and disputes, mostly for someone with a problem they have been avoiding naming. We quote flat fees wherever the work allows. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

We are lawyers based in [your town], and [your town] is where we work. That matters more than it sounds. It means we know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means we are still here later. We handle contracts and review, business formation and disputes. We are admitted to practise in this state, and our reputation here is the only marketing we have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with us looks like. You get in touch, and we start with a paid or free initial consultation, stated clearly which. We agree what is happening and what it costs, in writing, before anything begins. Then we do the work. We are admitted to practise in this state. We estimate before the work starts.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do contracts and review and business formation. What we are known for is explaining it in language the client can repeat to their spouse. It sounds like a small thing. It is the difference between a matter that does what you hoped and one that does not. We are admitted to practise in this state. We quote flat fees wherever the work allows.

Use this when you can name one specific standard you hold that your competitors do not.

A lawyer in [your town], admitted to practise in this state. We handle contracts and review, business formation and disputes. We quote flat fees wherever the work allows. Book a consultation, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

We are [number] people, not a call centre. When you get in touch you reach [founder name], and it is the same faces each time — which is why by the second meeting we already know what we are dealing with. We are admitted to practise in this state, we handle contracts and review, business formation and disputes, and we have stayed deliberately small so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

Our promise is simple: we quote flat fees wherever the work allows, and if we get something wrong we put it right at our cost. We are admitted to practise in this state. Admitted and in good standing, insured, with fee arrangements set out before any work begins. We handle contracts and review, business formation and disputes for someone with a problem they have been avoiding naming. We start with a paid or free initial consultation, stated clearly which.

Use this if you are willing to put something in writing, and you actually honour it.