About us examples for hair stylists

[Business name] is a hair stylist in [your area]. I do cut and colour, balayage and highlights and curly hair. I am a licensed cosmetologist, and I talk about what your hair will actually do first. If you want a hair stylist who says no to the thing that would wreck your hair, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was walking out with a colour they hate and having to live with it for months. So I built the opposite. I am a licensed cosmetologist. Trained on the specific techniques offered here rather than a general certificate. I start with a consultation where I talk about what your hair will actually do. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a hair stylist are worried about the same thing: walking out with a colour they hate and having to live with it for months. So here is how this works. I start with a consultation where I talk about what your hair will actually do. I can show you work on hair like yours. I will say no if it would wreck your hair. I am a licensed cosmetologist. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is licensed and insured. Trained on the specific techniques offered here rather than a general certificate. I do cut and colour, balayage and highlights and curly hair, mostly for someone who has brought a photo and been let down before. I consult before a single foil goes in. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

I am a hair stylist based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I do cut and colour, balayage and highlights and curly hair. I am a licensed cosmetologist, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with me looks like. You get in touch, and I start with a consultation where I talk about what your hair will actually do. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am a licensed cosmetologist. I will say no if it would wreck your hair.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do cut and colour and balayage and highlights. What I am known for is saying no to the thing that would wreck their hair. It sounds like a small thing. It is the difference between an appointment that does what you hoped and one that does not. I am a licensed cosmetologist. I consult before a single foil goes in.

Use this when you can name one specific standard you hold that your competitors do not.

A hair stylist in [your town], licensed and insured. I do cut and colour, balayage and highlights and curly hair. I consult before a single foil goes in. Book a consultation, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second appointment I already know what we are working with. I am a licensed cosmetologist, I do cut and colour, balayage and highlights and curly hair, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

My promise is simple: I consult before a single foil goes in, and if I get something wrong I put it right at my cost. I am a licensed cosmetologist. Trained on the specific techniques offered here rather than a general certificate. I do cut and colour, balayage and highlights and curly hair for someone who has brought a photo and been let down before. I start with a consultation where I talk about what your hair will actually do.

Use this if you are willing to put something in writing, and you actually honour it.