About us examples for coaches

[Business name] is a coach in [your area]. I work with people on one-to-one coaching, career transitions and leadership coaching. I am a certified coach, and the first conversation is free and may end with me saying this is not for you. If you want a coach who will tell you when coaching is not the right help, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was hiring a coach in a field where anyone can use the title. So I built the opposite. I am a certified coach. Accredited training, supervision, and a written agreement about confidentiality before the first session. I start with a free thirty-minute conversation to see whether coaching is the right thing at all. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a coach are worried about the same thing: hiring a coach in a field where anyone can use the title. So here is how this works. I start with a free thirty-minute conversation to see whether coaching is the right thing at all. I explain what coaching is and what it is not. I offer a free first conversation with no obligation. I am a certified coach. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is accredited and supervised. Accredited training, supervision, and a written agreement about confidentiality before the first session. I work with people on one-to-one coaching, career transitions and leadership coaching, mostly for someone at a decision point who is not sure coaching is even the right help. I name my accreditation and who supervises me. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

I am a coach based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I work with people on one-to-one coaching, career transitions and leadership coaching. I am a certified coach, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with me looks like. You get in touch, and I start with a free thirty-minute conversation to see whether coaching is the right thing at all. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am a certified coach. I offer a free first conversation with no obligation.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do one-to-one coaching and career transitions. What I am known for is being willing to say that coaching is not what someone needs. It sounds like a small thing. It is the difference between a session that does what you hoped and one that does not. I am a certified coach. I name my accreditation and who supervises me.

Use this when you can name one specific standard you hold that your competitors do not.

A coach in [your town], accredited and supervised. I work with people on one-to-one coaching, career transitions and leadership coaching. I name my accreditation and who supervises me. Book an intro call, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second session I already know what we are working with. I am a certified coach, I work with people on one-to-one coaching, career transitions and leadership coaching, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

My promise is simple: I name my accreditation and who supervises me, and if I get something wrong I put it right at my cost. I am a certified coach. Accredited training, supervision, and a written agreement about confidentiality before the first session. I work with people on one-to-one coaching, career transitions and leadership coaching for someone at a decision point who is not sure coaching is even the right help. I start with a free thirty-minute conversation to see whether coaching is the right thing at all.

Use this if you are willing to put something in writing, and you actually honour it.