About us examples for graphic designers

[Business name] is a graphic designer in [your area]. I take on brand identity and logos, packaging and print and marketing collateral. I am independent, and I agree the brief, then I show concepts — mood boards are not billed as work. If you want a graphic designer who hands over files you can still use in five years, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was ending up with a logo they cannot edit and files they cannot open. So I built the opposite. I am independent. Working directly with you rather than through an account layer, with files delivered in formats you can use. I start with a short brief session, then concepts — no mood boards billed as work. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a graphic designer are worried about the same thing: ending up with a logo they cannot edit and files they cannot open. So here is how this works. I start with a short brief session, then concepts — no mood boards billed as work. I state the number of revisions up front. I deliver brand guidelines so it stays consistent. I am independent. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is independent. Working directly with you rather than through an account layer, with files delivered in formats you can use. I take on brand identity and logos, packaging and print and marketing collateral, mostly for a founder whose brand was made in Canva at midnight. You own the artwork and the source files. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

I am a graphic designer based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I take on brand identity and logos, packaging and print and marketing collateral. I am independent, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with me looks like. You get in touch, and I start with a short brief session, then concepts — no mood boards billed as work. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am independent. I deliver brand guidelines so it stays consistent.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do brand identity and logos and packaging. What I am known for is handing over files the client can still use in five years. It sounds like a small thing. It is the difference between a project that does what you hoped and one that does not. I am independent. You own the artwork and the source files.

Use this when you can name one specific standard you hold that your competitors do not.

A graphic designer in [your town], independent. I take on brand identity and logos, packaging and print and marketing collateral. You own the artwork and the source files. Start a project, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second meeting I already know what we are working with. I am independent, I take on brand identity and logos, packaging and print and marketing collateral, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

My promise is simple: you own the artwork and the source files, and if I get something wrong I put it right at my cost. I am independent. Working directly with you rather than through an account layer, with files delivered in formats you can use. I take on brand identity and logos, packaging and print and marketing collateral for a founder whose brand was made in Canva at midnight. I start with a short brief session, then concepts — no mood boards billed as work.

Use this if you are willing to put something in writing, and you actually honour it.