About us examples for dog groomers

[Business name] is a dog groomer in [your area]. We do full grooms, bath and tidy and de-shedding. We are certified and insured, and we do a meet-and-greet before the first full groom. If you want a dog groomer who stops when the dog has had enough, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was leaving an anxious dog with a stranger for four hours. So we built the opposite. We are certified and insured. Set up so dogs are never left crated for hours waiting their turn. We start with a short meet-and-greet before the first full groom. [Number] years on, most of our work still comes from people passing our name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a dog groomer are worried about the same thing: leaving an anxious dog with a stranger for four hours. So here is how this works. We start with a short meet-and-greet before the first full groom. We stop if your dog is distressed. We send photos when they are done. We are certified and insured. None of that should have to be taken on faith — ask, and we will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is certified and insured. Set up so dogs are never left crated for hours waiting their turn. We do full grooms, bath and tidy and de-shedding, mostly for an owner whose dog shakes in the car on the way. We take one dog at a time, with no crating. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

We are dog groomers based in [your town], and [your town] is where we work. That matters more than it sounds. It means we know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means we are still here later. We do full grooms, bath and tidy and de-shedding. We are certified and insured, and our reputation here is the only marketing we have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with us looks like. You get in touch, and we start with a short meet-and-greet before the first full groom. We agree what is happening and what it costs, in writing, before anything begins. Then we do the work. We are certified and insured. We send photos when they are done.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do full grooms and bath and tidy. What we are known for is stopping when the dog has had enough. It sounds like a small thing. It is the difference between a groom that does what you hoped and one that does not. We are certified and insured. We take one dog at a time, with no crating.

Use this when you can name one specific standard you hold that your competitors do not.

A dog groomer in [your town], certified and insured. We do full grooms, bath and tidy and de-shedding. We take one dog at a time, with no crating. Book a groom, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

We are [number] people, not a call centre. When you get in touch you reach [founder name], and it is the same faces each time — which is why by the second groom we already know what we are dealing with. We are certified and insured, we do full grooms, bath and tidy and de-shedding, and we have stayed deliberately small so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

Our promise is simple: we take one dog at a time, with no crating, and if we get something wrong we put it right at our cost. We are certified and insured. Set up so dogs are never left crated for hours waiting their turn. We do full grooms, bath and tidy and de-shedding for an owner whose dog shakes in the car on the way. We start with a short meet-and-greet before the first full groom.

Use this if you are willing to put something in writing, and you actually honour it.