About us examples for roofers

[Business name] is a roofer in [your area]. We handle roof replacement, leak repair and storm damage. We are licensed, bonded and insured, and we get on the roof and show you what we found before quoting. If you want a roofer who is still in town when the warranty is called on, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was storm-chasers who take a deposit and disappear. So we built the opposite. We are licensed, bonded and insured. Bonded and carrying workers’ comp, so a fall on your roof is never your liability. We get on the roof, photograph what we find, and show you. [Number] years on, most of our work still comes from people passing our name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a roofer are worried about the same thing: storm-chasers who take a deposit and disappear. So here is how this works. We get on the roof, photograph what we find, and show you. We carry workers comp, so a fall is never your liability. We are certified by the manufacturers whose materials we fit. We are licensed, bonded and insured. None of that should have to be taken on faith — ask, and we will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is licensed, bonded and insured. Bonded and carrying workers’ comp, so a fall on your roof is never your liability. We handle roof replacement, leak repair and storm damage, mostly for a homeowner with a stain on the ceiling or hail on the news. We photograph the roof before and after. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

We are roofers based in [your town], and [your town] is where we work. That matters more than it sounds. It means we can usually be there quickly, it means you deal with the same person each time, and it means we are still here later. We handle roof replacement, leak repair and storm damage. We are licensed, bonded and insured, and our reputation here is the only marketing we have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with us looks like. You get in touch, and We get on the roof, photograph what we find, and show you. We agree what is happening and what it costs, in writing, before anything begins. Then we do the work. We are licensed, bonded and insured. We are certified by the manufacturers whose materials we fit.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do roof replacement and leak repair. What we are known for is still being in town when the warranty is called on. It sounds like a small thing. It is the difference between a job that does what you hoped and one that does not. We are licensed, bonded and insured. We photograph the roof before and after.

Use this when you can name one specific standard you hold that your competitors do not.

A roofer in [your town], licensed, bonded and insured. We handle roof replacement, leak repair and storm damage. We photograph the roof before and after. Book a roof inspection, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

We are [number] people, not a call centre. When you get in touch you reach [founder name], and it is the same faces each time — which is why by the second meeting we already know what we are dealing with. We are licensed, bonded and insured, we handle roof replacement, leak repair and storm damage, and we have stayed deliberately small so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

Our promise is simple: we photograph the roof before and after, and if we get something wrong we put it right at our cost. We are licensed, bonded and insured. Bonded and carrying workers’ comp, so a fall on your roof is never your liability. We handle roof replacement, leak repair and storm damage for a homeowner with a stain on the ceiling or hail on the news. We get on the roof, photograph what we find, and show you.

Use this if you are willing to put something in writing, and you actually honour it.