About us examples for nurses

[Business name] is a nurse in [your area]. I work in bedside care, case management and care coordination. I am a registered nurse, and licence, certifications and specialties are stated with dates. If you want a nurse who states credentials precisely, so nobody has to ask, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was credentials that are out of date, or a specialty that is not the one they actually need. So I built the opposite. I am a registered nurse. RN licence current in this state, with the specialty certifications listed and dated. Tell me the unit and the shift pattern and I will say whether it fits. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a nurse are worried about the same thing: credentials that are out of date, or a specialty that is not the one they actually need. So here is how this works. Tell me the unit and the shift pattern and I will say whether it fits. I name the units and specialties I have worked. I keep continuing education current. I am a registered nurse. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is licensed and certified. RN licence current in this state, with the specialty certifications listed and dated. I work in bedside care, case management and care coordination, mostly for a nurse manager, a credentialing office or a patient family checking who you are. I list my licence and certifications with dates. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

I am a nurse based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I work in bedside care, case management and care coordination. I am a registered nurse, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with me looks like. You get in touch, and tell me the unit and the shift pattern and I will say whether it fits. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am a registered nurse. I keep continuing education current.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do bedside care and case management. What I am known for is credentials stated precisely, with dates, so nobody has to ask. It sounds like a small thing. It is the difference between a post that does what you hoped and one that does not. I am a registered nurse. I list my licence and certifications with dates.

Use this when you can name one specific standard you hold that your competitors do not.

A nurse in [your town], licensed and certified. I work in bedside care, case management and care coordination. I list my licence and certifications with dates. Get in touch, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second post I already know what we are working with. I am a registered nurse, I work in bedside care, case management and care coordination, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

My promise is simple: I list my licence and certifications with dates, and if I get something wrong I put it right at my cost. I am a registered nurse. RN licence current in this state, with the specialty certifications listed and dated. I work in bedside care, case management and care coordination for a nurse manager, a credentialing office or a patient family checking who you are. Tell me the unit and the shift pattern and I will say whether it fits.

Use this if you are willing to put something in writing, and you actually honour it.