Copy Examples

About us examples for IT consultants

An About page has to answer one question fast: why you rather than the other three quotes. These are ten different answers to it.

Ten of them follow, written for IT consultants rather than filled in from a template. Your customer is a small business whose last IT person left without notes, and what they are weighing up before they get in touch is being locked into a provider who holds all the passwords and none of the documentation.


Plain and direct

[Business name] is an IT consultant in [your area]. We handle network setup and support, cybersecurity and cloud migration. We are certified and insured, and we audit what you have before proposing anything. If you want an IT consultant who writes it down so you are never trapped, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

The origin story

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was being locked into a provider who holds all the passwords and none of the documentation. So we built the opposite. We are certified and insured. Certified on what we support, insured, and documented so you are never hostage to one person’s memory. We start with an audit of what you have before we propose anything. [Number] years on, most of our work still comes from people passing our name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Names the worry first

Most people looking for an IT consultant are worried about the same thing: being locked into a provider who holds all the passwords and none of the documentation. So here is how this works. We start with an audit of what you have before we propose anything. We state our response times in writing. We do not lock you into a long contract. We are certified and insured. None of that should have to be taken on faith — ask, and we will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

Credentials first

[Business name] is certified and insured. Certified on what we support, insured, and documented so you are never hostage to one person’s memory. We handle network setup and support, cybersecurity and cloud migration, mostly for a small business whose last IT person left without notes. You own your systems and your documentation. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

Local and rooted

We are IT consultants based in [your town], and [your town] is where we work. That matters more than it sounds. It means we know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means we are still here later. We handle network setup and support, cybersecurity and cloud migration. We are certified and insured, and our reputation here is the only marketing we have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Walks through the process

Here is what working with us looks like. You get in touch, and we start with an audit of what you have before we propose anything. We agree what is happening and what it costs, in writing, before anything begins. Then we do the work. We are certified and insured. We do not lock you into a long contract.

Use this if people hesitate because they do not know what happens after they get in touch.

The thing we do differently

Plenty of people will do network setup and support and cybersecurity. What we are known for is writing it all down so the client is never trapped. It sounds like a small thing. It is the difference between an engagement that does what you hoped and one that does not. We are certified and insured. You own your systems and your documentation.

Use this when you can name one specific standard you hold that your competitors do not.

Short

An IT consultant in [your town], certified and insured. We handle network setup and support, cybersecurity and cloud migration. You own your systems and your documentation. Book an IT audit, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

Small and deliberately so

We are [number] people, not a call centre. When you get in touch you reach [founder name], and it is the same faces each time — which is why by the second engagement we already know what we are dealing with. We are certified and insured, we handle network setup and support, cybersecurity and cloud migration, and we have stayed deliberately small so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

The promise

Our promise is simple: you own your systems and your documentation, and if we get something wrong we put it right at our cost. We are certified and insured. Certified on what we support, insured, and documented so you are never hostage to one person’s memory. We handle network setup and support, cybersecurity and cloud migration for a small business whose last IT person left without notes. We start with an audit of what you have before we propose anything.

Use this if you are willing to put something in writing, and you actually honour it.

Writing for IT consultants: what actually matters

What should an IT consultant’s website say that a generic one does not?

Three things, in this order. That you are certified and insured. That you understand the thing people are actually worried about, which for IT consultants is being locked into a provider who holds all the passwords and none of the documentation. And what happens next: an audit of what you have before we propose anything. Everything else on the page is decoration by comparison.

What does a small business whose last IT person left without notes check first?

The credential, then the proof. For IT consultants it sounds like this. You own your systems and your documentation. We state our response times in writing. We do not lock you into a long contract. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on an IT consultant’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with an audit of what you have before we propose anything" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining being locked into a provider who holds all the passwords and none of the documentation — there, specifics earn their length.