About us examples for artists

[Business name] is an artist in [your area]. I make original paintings, commissions and prints and editions. I am an exhibiting artist, and I tell you what a piece is, what it costs and when it is available. If you want an artist who writes about the work in plain language, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was buying work they will not still like in five years, from someone who may not still be making it. So I built the opposite. I am an exhibiting artist. Work held in private collections, shown in group and solo exhibitions, and made in a studio rather than a spare hour. I start with a note about the piece you are looking at, or a studio visit if you are nearby. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for an artist are worried about the same thing: buying work they will not still like in five years, from someone who may not still be making it. So here is how this works. I start with a note about the piece you are looking at, or a studio visit if you are nearby. I say what the work is made of and at what scale. I keep prices and availability visible. I am an exhibiting artist. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is exhibiting and collected. Work held in private collections, shown in group and solo exhibitions, and made in a studio rather than a spare hour. I make original paintings, commissions and prints and editions, mostly for a collector, a curator or someone who has just fallen for one piece. I show where the work has been exhibited. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

I am an artist based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I make original paintings, commissions and prints and editions. I am an exhibiting artist, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with me looks like. You get in touch, and I start with a note about the piece you are looking at, or a studio visit if you are nearby. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am an exhibiting artist. I keep prices and availability visible.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do original paintings and commissions. What I am known for is saying what the work is actually about without reaching for art-speak. It sounds like a small thing. It is the difference between a piece that does what you hoped and one that does not. I am an exhibiting artist. I show where the work has been exhibited.

Use this when you can name one specific standard you hold that your competitors do not.

An artist in [your town], exhibiting and collected. I make original paintings, commissions and prints and editions. I show where the work has been exhibited. See available work, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second meeting I already know what we are working with. I am an exhibiting artist, I make original paintings, commissions and prints and editions, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

My promise is simple: I show where the work has been exhibited, and if I get something wrong I put it right at my cost. I am an exhibiting artist. Work held in private collections, shown in group and solo exhibitions, and made in a studio rather than a spare hour. I make original paintings, commissions and prints and editions for a collector, a curator or someone who has just fallen for one piece. I start with a note about the piece you are looking at, or a studio visit if you are nearby.

Use this if you are willing to put something in writing, and you actually honour it.