About us examples for nutritionists

[Business name] is a nutritionist in [your area]. I work with people on one-to-one nutrition plans, gut health and sports nutrition. I am a registered nutritionist, and I look at a normal week of your eating before changing anything. If you want a nutritionist who makes changes small enough to survive a bad week, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was being put on a joyless plan they will abandon in a fortnight. So I built the opposite. I am a registered nutritionist. Working from evidence rather than whatever is trending this quarter. I start by looking at what a normal week of eating already looks like. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a nutritionist are worried about the same thing: being put on a joyless plan they will abandon in a fortnight. So here is how this works. I start by looking at what a normal week of eating already looks like. I sell no products here. I work with your doctor, not around them. I am a registered nutritionist. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is registered and qualified. Working from evidence rather than whatever is trending this quarter. I work with people on one-to-one nutrition plans, gut health and sports nutrition, mostly for someone who has tried every diet and kept none of them. I build plans around food you already eat. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

I am a nutritionist based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I work with people on one-to-one nutrition plans, gut health and sports nutrition. I am a registered nutritionist, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with me looks like. You get in touch, and I start by looking at what a normal week of eating already looks like. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am a registered nutritionist. I work with your doctor, not around them.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do one-to-one nutrition plans and gut health. What I am known for is changes small enough that they survive a bad week. It sounds like a small thing. It is the difference between a consultation that does what you hoped and one that does not. I am a registered nutritionist. I build plans around food you already eat.

Use this when you can name one specific standard you hold that your competitors do not.

A nutritionist in [your town], registered and qualified. I work with people on one-to-one nutrition plans, gut health and sports nutrition. I build plans around food you already eat. Book a consultation, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second consultation I already know what we are working with. I am a registered nutritionist, I work with people on one-to-one nutrition plans, gut health and sports nutrition, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

My promise is simple: I build plans around food you already eat, and if I get something wrong I put it right at my cost. I am a registered nutritionist. Working from evidence rather than whatever is trending this quarter. I work with people on one-to-one nutrition plans, gut health and sports nutrition for someone who has tried every diet and kept none of them. I start by looking at what a normal week of eating already looks like.

Use this if you are willing to put something in writing, and you actually honour it.