Copy Examples

About us examples for marketing consultants

An About page has to answer one question fast: why you rather than the other three quotes. These are ten different answers to it.

Ten of them follow, written for marketing consultants rather than filled in from a template. Your customer is a founder who has tried three agencies, and what they are weighing up before they get in touch is paying for a strategy deck that nobody ever acts on.


Plain and direct

[Business name] is a marketing consultant in [your area]. We take on marketing strategy, brand positioning and campaign planning. We are independent, and the scope and the fee are fixed before we start. If you want a marketing consultant who leaves behind something the team can actually run, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

The origin story

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was paying for a strategy deck that nobody ever acts on. So we built the opposite. We are independent. Independent, with case studies that include the numbers rather than only the awards. We start with a paid discovery session, so you get something useful even if we stop there. [Number] years on, most of our work still comes from people passing our name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Names the worry first

Most people looking for a marketing consultant are worried about the same thing: paying for a strategy deck that nobody ever acts on. So here is how this works. We start with a paid discovery session, so you get something useful even if we stop there. We leave a plan your team can run without us. We work to a fixed scope and a fixed fee. We are independent. None of that should have to be taken on faith — ask, and we will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

Credentials first

[Business name] is independent. Independent, with case studies that include the numbers rather than only the awards. We take on marketing strategy, brand positioning and campaign planning, mostly for a founder who has tried three agencies. We show our work with the numbers attached. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

Local and rooted

We are marketing consultants based in [your town], and [your town] is where we work. That matters more than it sounds. It means we know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means we are still here later. We take on marketing strategy, brand positioning and campaign planning. We are independent, and our reputation here is the only marketing we have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Walks through the process

Here is what working with us looks like. You get in touch, and we start with a paid discovery session, so you get something useful even if we stop there. We agree what is happening and what it costs, in writing, before anything begins. Then we do the work. We are independent. We work to a fixed scope and a fixed fee.

Use this if people hesitate because they do not know what happens after they get in touch.

The thing we do differently

Plenty of people will do marketing strategy and brand positioning. What we are known for is leaving behind something the team can actually run. It sounds like a small thing. It is the difference between a project that does what you hoped and one that does not. We are independent. We show our work with the numbers attached.

Use this when you can name one specific standard you hold that your competitors do not.

Short

A marketing consultant in [your town], independent. We take on marketing strategy, brand positioning and campaign planning. We show our work with the numbers attached. Book a discovery call, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

Small and deliberately so

We are [number] people, not a call centre. When you get in touch you reach [founder name], and it is the same faces each time — which is why by the second meeting we already know what we are dealing with. We are independent, we take on marketing strategy, brand positioning and campaign planning, and we have stayed deliberately small so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

The promise

Our promise is simple: we show our work with the numbers attached, and if we get something wrong we put it right at our cost. We are independent. Independent, with case studies that include the numbers rather than only the awards. We take on marketing strategy, brand positioning and campaign planning for a founder who has tried three agencies. We start with a paid discovery session, so you get something useful even if we stop there.

Use this if you are willing to put something in writing, and you actually honour it.

Writing for marketing consultants: what actually matters

What should a marketing consultant’s website say that a generic one does not?

Three things, in this order. That you are independent. That you understand the thing people are actually worried about, which for marketing consultants is paying for a strategy deck that nobody ever acts on. And what happens next: a paid discovery session, so you get something useful even if we stop there. Everything else on the page is decoration by comparison.

What does a founder who has tried three agencies check first?

The credential, then the proof. For marketing consultants it sounds like this. We show our work with the numbers attached. We leave a plan your team can run without us. We work to a fixed scope and a fixed fee. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a marketing consultant’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a paid discovery session, so you get something useful even if we stop there" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining paying for a strategy deck that nobody ever acts on — there, specifics earn their length.