About me page examples
An About me page is read by someone deciding whether to trust a person. That is a different job from an About us page, and it is why copying a company one produces something that sounds like a press release about yourself.
Everything below is first person, including for businesses that say "we" everywhere else, because the reader is judging a person here. Each says when it is the right shape. If your trade is on the list further down, use that version.
Plain and short
I am [first name], [a/an] [role] in [your town]. I [what you do]. [What happens if someone gets in touch].
The default for a personal site or portfolio.
What I am known for
I am [a/an] [role], and the part of the work I care most about is [the specific standard you hold]. I am [your credential], and my clients are mostly [who they are].
When one specific standard is why people come to you.
How I got here
I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is [what you actually like about it]. I am [your credential].
Only if the route in is genuinely interesting.
What I am working on now
Right now I am mostly doing [your current main service], for [who]. If you want to talk about [another service], [the first step].
For a site you update. It dates fast, which is the point.
One human detail
I am [first name] — [a/an] [role] in [your town], [your credential]. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do [your two main services].
Where people hire the person. One detail, not a life story.
Names the reader
If you are [who your customer is], you are in the right place. I am [first name], [a/an] [role], and what I do about [their worry] is the reason most people stay on this page.
When the right visitor should recognise themselves immediately.
Under forty words
[Role] in [your town], [your credential]. [Your two main services]. [Your call to action].
Where the form gives you a box and no more.
The quiet one
I am [first name]. I have been [a/an] [role] for [number] years, working for [who]. If it would help to talk, [the first step] — there is no obligation in it.
In a field where selling yourself hard would count against you.
Written for your trade instead
The examples above are the shapes. These are the same page written from what each trade’s customers actually check before they get in touch.
Trades
Health & wellness
Professional services
- Accountant about me examples
- Lawyer about me examples
- Real Estate Agent about me examples
- Insurance Agent about me examples
- Financial Advisor about me examples
- Marketing Consultant about me examples
- Virtual Assistant about me examples
- IT Consultant about me examples
- Realtor about me examples
- Coach about me examples
Creative
Food & events
Home & property
Common questions
What should an About me page include?
Who you are, what you do, who you do it for, and one thing that is true of you and not of your competitors. Everything else is optional. The most common mistake is writing a career history when the reader wanted to know whether you can help them this month.
Should an About me page be first person?
Yes, on your own site. "I" is the whole advantage a one-person business has, and writing "we" to sound larger is the single most recognisable tell that a page was not written by the person doing the work. Third person belongs on team pages and directory listings, where it matches everything around it.
How long should it be?
Between 80 and 200 words for most people. Long enough to say something specific, short enough that it is read rather than skimmed. If yours runs past 300, the extra is usually history that matters more to you than to the reader.
Should I include a photo?
On a personal site, almost always — the page is about trusting a person and a face does more than a paragraph. It does not need to be a studio portrait; it needs to look like you on a normal working day, because that is who the reader will meet.