About us examples for actors

[Business name] is an actor in [your area]. I work in stage, screen and commercial. I am a trained and represented actor, and the credits, the training and the representation are in the first three lines. If you want an actor who keeps the reel and the credits current, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was casting someone whose reel flatters them and whose range does not hold up on the day. So I built the opposite. I am a trained and represented actor. Trained at a named school, currently represented, and union status stated plainly because casting asks first. Watch two minutes of the reel, then contact my agent if the range fits. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for an actor are worried about the same thing: casting someone whose reel flatters them and whose range does not hold up on the day. So here is how this works. Watch two minutes of the reel, then contact my agent if the range fits. I state my union status and representation. I keep the reel current. I am a trained and represented actor. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is trained and represented. Trained at a named school, currently represented, and union status stated plainly because casting asks first. I work in stage, screen and commercial, mostly for a casting director skimming forty bios in an afternoon. I lead with the credits that are recognisable. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

I am an actor based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I work in stage, screen and commercial. I am a trained and represented actor, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with me looks like. You get in touch, and watch two minutes of the reel, then contact my agent if the range fits. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am a trained and represented actor. I keep the reel current.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do stage and screen. What I am known for is putting the recognisable credit in the first line rather than the fourth. It sounds like a small thing. It is the difference between a role that does what you hoped and one that does not. I am a trained and represented actor. I lead with the credits that are recognisable.

Use this when you can name one specific standard you hold that your competitors do not.

An actor in [your town], trained and represented. I work in stage, screen and commercial. I lead with the credits that are recognisable. Watch the reel, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second meeting I already know what we are working with. I am a trained and represented actor, I work in stage, screen and commercial, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

My promise is simple: I lead with the credits that are recognisable, and if I get something wrong I put it right at my cost. I am a trained and represented actor. Trained at a named school, currently represented, and union status stated plainly because casting asks first. I work in stage, screen and commercial for a casting director skimming forty bios in an afternoon. Watch two minutes of the reel, then contact my agent if the range fits.

Use this if you are willing to put something in writing, and you actually honour it.