About us examples for barbers

[Business name] is a barber in [your area]. I do cuts and fades, beard trims and shaping and hot towel shaves. I am a licensed barber, and I talk about the cut before the clippers come out. If you want a barber who listens for the two minutes before the cut, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was sitting down with someone who will not listen and cutting it too short. So I built the opposite. I am a licensed barber. Licensed, with tools sanitised between every client, in a shop where the standard does not slip on a Saturday. I talk through what you want before anyone picks up clippers. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a barber are worried about the same thing: sitting down with someone who will not listen and cutting it too short. So here is how this works. I talk through what you want before anyone picks up clippers. You can have the same barber every time. Walk-ins are genuinely welcome. I am a licensed barber. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is licensed and insured. Licensed, with tools sanitised between every client, in a shop where the standard does not slip on a Saturday. I do cuts and fades, beard trims and shaping and hot towel shaves, mostly for someone who has been going somewhere they have outgrown. I ask before going shorter. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

I am a barber based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I do cuts and fades, beard trims and shaping and hot towel shaves. I am a licensed barber, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with me looks like. You get in touch, and I talk through what you want before anyone picks up clippers. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am a licensed barber. Walk-ins are genuinely welcome.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do cuts and fades and beard trims and shaping. What I am known for is listening for the two minutes before the cut. It sounds like a small thing. It is the difference between an appointment that does what you hoped and one that does not. I am a licensed barber. I ask before going shorter.

Use this when you can name one specific standard you hold that your competitors do not.

A barber in [your town], licensed and insured. I do cuts and fades, beard trims and shaping and hot towel shaves. I ask before going shorter. Book a chair, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second appointment I already know what we are working with. I am a licensed barber, I do cuts and fades, beard trims and shaping and hot towel shaves, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

My promise is simple: I ask before going shorter, and if I get something wrong I put it right at my cost. I am a licensed barber. Licensed, with tools sanitised between every client, in a shop where the standard does not slip on a Saturday. I do cuts and fades, beard trims and shaping and hot towel shaves for someone who has been going somewhere they have outgrown. I talk through what you want before anyone picks up clippers.

Use this if you are willing to put something in writing, and you actually honour it.