Services page examples
A services page has two jobs, and the second one is the one people forget. The first is to help the right person recognise their problem in your list. The second is to stop the wrong enquiry before it reaches you, because time spent quoting work you do not want is the most expensive thing on a small business calendar.
The eight below do both in different proportions. If you are drowning in unsuitable enquiries, the one that states your limits will do more for you than anything else on this page.
Straight list with a lead-in
## What we do We are [plural role] working across [your area]. **[Service one]** — [one line on what this involves for the customer] **[Service two]** — [one line] **[Service three]** — [one line] Not sure which you need? [The first step].
The default. Clear, and it ranks.
Organised by the problem
## What we can help with **[The problem, in their words]** → [Your service] **[Another problem]** → [Your service] If what is wrong is not on this list, call anyway. We will tell you honestly whether it is ours to fix.
When people describe a symptom, not a service name.
With prices
## Services and prices **[Service one]** — from [$X] **[Service two]** — from [$X] Prices are starting points, confirmed in writing before any work begins.
If you will publish them. It filters the wrong enquiries before they reach you.
One flagship, then the rest
## [Your main service] This is most of what we do, and it is what we are best at. [The specific standard that separates doing it from doing it properly.] **We also do:** [the rest of the list].
When most of your revenue comes from one service.
What is included
## What is included Every job includes: - [Thing you always include] - [Thing you always include] - [Thing you always include] If something is not included, we say so in the quote rather than on the invoice.
Where customers have been stung by things that turned out to be extra.
Process-led
## How it works **1. Get in touch.** [The first step.] **2. We agree it in writing.** Scope and price, before anything starts. **3. We do the work.** **4. We finish.** [What you do at the end that others skip.]
When the how matters as much as the what.
With the limits stated
## What we do — and what we do not **We do:** [your list]. **We do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who we would call. Saying so up front saves us both a phone call.
To stop wasting time on enquiries you will only turn down.
Emergency and scheduled split
## Emergency [Response time], [hours]. [What cannot wait until Monday.] ## Planned work [The rest]. Booked in, quoted in writing, done on the date we agreed.
When urgent and planned work are genuinely different offers.
Written for your trade instead
The examples above are the shapes. These are the same page written from what each trade’s customers actually check before they get in touch.
Trades
Health & wellness
- Therapist services page examples
- Chiropractor services page examples
- Massage Therapist services page examples
- Personal Trainer services page examples
- Dentist services page examples
- Nutritionist services page examples
- Acupuncturist services page examples
- Optometrist services page examples
- Nurse services page examples
Professional services
- Accountant services page examples
- Lawyer services page examples
- Real Estate Agent services page examples
- Insurance Agent services page examples
- Financial Advisor services page examples
- Marketing Consultant services page examples
- Virtual Assistant services page examples
- IT Consultant services page examples
- Realtor services page examples
- Coach services page examples
Personal care
Creative
Food & events
Home & property
Common questions
What should a services page include?
The services in the words your customers use, not your trade’s internal names, and one line each on what the customer actually gets. Anything a customer would have to phone to ask — roughly what it costs, how long it takes, what is included — belongs on the page rather than in the answer to that phone call.
Should I put prices on my services page?
If you can give an honest starting figure, yes. Published prices lose you the enquiries that were never going to buy and win trust from the ones that were. "From £X, confirmed in writing before we start" is enough — it does not commit you to a number you cannot hold.
How many services should I list?
Fewer than you offer. A list of twelve reads as a business with no speciality, and the visitor cannot find themselves in it. Lead with the three that make you most of your money and group the rest.
Should I say what I do not do?
Yes, and it is underrated. Naming the work you turn down — and pointing at someone who does it well — costs you nothing you wanted, saves both sides a phone call, and reads as confidence rather than limitation.