About us examples for estheticians

[Business name] is an esthetician in [your area]. I do facials, chemical peels and dermaplaning. I am a licensed esthetician, and a consultation and a patch test come before any treatment. If you want an esthetician who says no when a treatment is wrong for your skin, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was a bad reaction, and being upsold a course of treatments they did not need. So I built the opposite. I am a licensed esthetician. State licensed, with advanced certifications named rather than implied, and a sanitation standard you can see. I start with a skin consultation before any treatment is booked. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for an esthetician are worried about the same thing: a bad reaction, and being upsold a course of treatments they did not need. So here is how this works. I start with a skin consultation before any treatment is booked. I tell you when a treatment is wrong for your skin. I name the products and actives I use. I am a licensed esthetician. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is licensed and certified. State licensed, with advanced certifications named rather than implied, and a sanitation standard you can see. I do facials, chemical peels and dermaplaning, mostly for someone who has had a bad reaction before and is nervous about trying again. I patch-test before anything active. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

I am an esthetician based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I do facials, chemical peels and dermaplaning. I am a licensed esthetician, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with me looks like. You get in touch, and I start with a skin consultation before any treatment is booked. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am a licensed esthetician. I name the products and actives I use.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do facials and chemical peels. What I am known for is saying no to a treatment that would damage someone’s skin. It sounds like a small thing. It is the difference between a treatment that does what you hoped and one that does not. I am a licensed esthetician. I patch-test before anything active.

Use this when you can name one specific standard you hold that your competitors do not.

An esthetician in [your town], licensed and certified. I do facials, chemical peels and dermaplaning. I patch-test before anything active. Book a consultation, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second treatment I already know what we are working with. I am a licensed esthetician, I do facials, chemical peels and dermaplaning, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

My promise is simple: I patch-test before anything active, and if I get something wrong I put it right at my cost. I am a licensed esthetician. State licensed, with advanced certifications named rather than implied, and a sanitation standard you can see. I do facials, chemical peels and dermaplaning for someone who has had a bad reaction before and is nervous about trying again. I start with a skin consultation before any treatment is booked.

Use this if you are willing to put something in writing, and you actually honour it.