About us examples for dentists

[Business name] is a dentist in [your area]. We treat check-ups and cleanings, fillings and crowns and emergency dental. We are a licensed dental practice, and we examine, explain, and give you a written estimate first. If you want a dentist who never makes anyone feel bad about the gap since their last visit, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was pain, judgement about how long it has been, and a bill they did not agree to. So we built the opposite. We are a licensed dental practice. State licensed, with the whole team trained in treating anxious patients rather than just tolerating them. We start with an exam, an explanation, and a written estimate before anything is booked. [Number] years on, most of our work still comes from people passing our name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a dentist are worried about the same thing: pain, judgement about how long it has been, and a bill they did not agree to. So here is how this works. We start with an exam, an explanation, and a written estimate before anything is booked. We do not lecture anyone about flossing. We offer sedation if you need it. We are a licensed dental practice. None of that should have to be taken on faith — ask, and we will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is licensed and insured. State licensed, with the whole team trained in treating anxious patients rather than just tolerating them. We treat check-ups and cleanings, fillings and crowns and emergency dental, mostly for someone who has put this off for longer than they will admit. We confirm the cost before treatment. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

We are dentists based in [your town], and [your town] is where we work. That matters more than it sounds. It means we know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means we are still here later. We treat check-ups and cleanings, fillings and crowns and emergency dental. We are a licensed dental practice, and our reputation here is the only marketing we have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with us looks like. You get in touch, and we start with an exam, an explanation, and a written estimate before anything is booked. We agree what is happening and what it costs, in writing, before anything begins. Then we do the work. We are a licensed dental practice. We offer sedation if you need it.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do check-ups and cleanings and fillings and crowns. What we are known for is not making anyone feel bad about the gap since their last visit. It sounds like a small thing. It is the difference between an appointment that does what you hoped and one that does not. We are a licensed dental practice. We confirm the cost before treatment.

Use this when you can name one specific standard you hold that your competitors do not.

A dentist in [your town], licensed and insured. We treat check-ups and cleanings, fillings and crowns and emergency dental. We confirm the cost before treatment. Book a check-up, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

We are [number] people, not a call centre. When you get in touch you reach [founder name], and it is the same faces each time — which is why by the second appointment we already know what we are dealing with. We are a licensed dental practice, we treat check-ups and cleanings, fillings and crowns and emergency dental, and we have stayed deliberately small so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

Our promise is simple: we confirm the cost before treatment, and if we get something wrong we put it right at our cost. We are a licensed dental practice. State licensed, with the whole team trained in treating anxious patients rather than just tolerating them. We treat check-ups and cleanings, fillings and crowns and emergency dental for someone who has put this off for longer than they will admit. We start with an exam, an explanation, and a written estimate before anything is booked.

Use this if you are willing to put something in writing, and you actually honour it.