About us examples for realtors

[Business name] is a realtor in [your area]. I handle listing and selling, buyer representation and relocation. I am a licensed Realtor, and I show you the comparables, not just a number. If you want a realtor who publishes the numbers instead of describing them, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was every agent bio sounding the same, so nobody can tell them apart. So I built the opposite. I am a licensed Realtor. A member of the association, and working one area properly rather than chasing every listing. I start with a valuation that shows you the comparables, not just a number. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a realtor are worried about the same thing: every agent bio sounding the same, so nobody can tell them apart. So here is how this works. I start with a valuation that shows you the comparables, not just a number. I answer my own phone. I name the neighbourhoods I actually work. I am a licensed Realtor. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is licensed and local. A member of the association, and working one area properly rather than chasing every listing. I handle listing and selling, buyer representation and relocation, mostly for someone selling the house they raised their children in, or buying their first. I publish my days-on-market and sale-to-list numbers. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

I am a realtor based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I handle listing and selling, buyer representation and relocation. I am a licensed Realtor, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with me looks like. You get in touch, and I start with a valuation that shows you the comparables, not just a number. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am a licensed Realtor. I name the neighbourhoods I actually work.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do listing and selling and buyer representation. What I am known for is publishing the numbers other agents describe in adjectives. It sounds like a small thing. It is the difference between a listing that does what you hoped and one that does not. I am a licensed Realtor. I publish my days-on-market and sale-to-list numbers.

Use this when you can name one specific standard you hold that your competitors do not.

A realtor in [your town], licensed and local. I handle listing and selling, buyer representation and relocation. I publish my days-on-market and sale-to-list numbers. Get a valuation, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second meeting I already know what we are working with. I am a licensed Realtor, I handle listing and selling, buyer representation and relocation, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

My promise is simple: I publish my days-on-market and sale-to-list numbers, and if I get something wrong I put it right at my cost. I am a licensed Realtor. A member of the association, and working one area properly rather than chasing every listing. I handle listing and selling, buyer representation and relocation for someone selling the house they raised their children in, or buying their first. I start with a valuation that shows you the comparables, not just a number.

Use this if you are willing to put something in writing, and you actually honour it.