FAQ page examples
An FAQ page is where the objections go that the rest of the site is too polished to name. That is its whole value, and it is why most FAQ pages are useless: they answer questions nobody asked, in the same reassuring voice as the homepage.
The test for whether a question belongs here is simple — would a customer ask it on the phone before booking? If yes, it goes on the page, starting with what it costs. The visitor who leaves to find your pricing usually does not come back.
What does it cost
**What does it cost?** [Your honest starting figure], and [your pricing promise]. What moves the number is [the two or three things that actually change the price] — so the quote comes after we have seen the job, not before.
Always answer this, even if the answer is a range.
How soon can you start
**How soon can you start?** Usually within [timeframe]. If we are booked further out than that, we say so rather than holding your date loosely.
Where availability is the deciding factor.
The objection, named
**[The question they are too polite to ask]** The honest answer is that [the thing that goes wrong in your trade] happens. What we do about it: [your first proof point], and [your second].
The worry people have but do not ask about.
Are you licensed and insured
**Are you licensed and insured?** Yes. [What the credential actually covers.] Ask and we will send the documents before we start.
Wherever a credential is checked first.
What happens after I contact you
**What happens after I contact you?** [The first concrete step]. We agree the scope and the price in writing before anything begins, and nothing starts until you say so.
Takes the friction out of first contact.
What if something goes wrong
**What if something goes wrong?** We put it right at our cost. [Your guarantee, in one sentence.] That is easier to promise on a page than to do — so ask us for a reference from someone it happened to.
Where risk is what stops people booking.
Do you also do [adjacent thing]
**Do you also do [the adjacent service people ask about]?** No, we do not — and [who you would call instead] is who we would ring. Saying so up front saves us both a phone call.
Catches the work you want, deflects what you do not.
Why are you more expensive
**Why are you more expensive than the cheapest quote?** Usually because the cheap quote leaves something out. [What is included in yours.] [Your one distinguishing standard] is the part you cannot see on a quote sheet and the part you notice a year later.
Only if you are, and only if you can answer it well.
Written for your trade instead
The examples above are the shapes. These are the same page written from what each trade’s customers actually check before they get in touch.
Trades
Health & wellness
Professional services
- Accountant faq page examples
- Lawyer faq page examples
- Real Estate Agent faq page examples
- Insurance Agent faq page examples
- Financial Advisor faq page examples
- Marketing Consultant faq page examples
- Virtual Assistant faq page examples
- IT Consultant faq page examples
- Realtor faq page examples
- Coach faq page examples
Creative
Food & events
Home & property
Common questions
What questions should an FAQ page answer?
The ones customers ask on the phone before they book. Price, timing, what is included, what happens if it goes wrong, and the awkward one nobody says out loud. If a question has never actually been asked of you, it does not belong on the page — invented questions are the reason most FAQ pages read as filler.
Should I put prices on my FAQ page?
Answer the money question somehow, even if the answer is a range with the caveats attached. A visitor who cannot find any indication of cost leaves to look for it elsewhere, and the site they find it on is the one that gets the call. "From £X, confirmed in writing before we start" commits you to nothing you cannot hold.
How many questions should be on the page?
Six to twelve for most small businesses. Fewer looks thin; more means you are answering questions nobody asked and burying the ones that matter. Put the money question first, not fifth.
Does an FAQ page help with search?
It can, because the questions are written the way people actually type them, and FAQ markup can earn a richer result. But the real return is fewer phone calls that were never going to convert, and more that were — which is worth more than the ranking.