About us examples for plumbers

[Business name] is a plumber in [your area]. We handle burst pipes and leaks, blocked drains and water heater repair and replacement. We are licensed and insured, and we quote before we start, and the quote is the price. If you want a plumber who turns up in the window they gave you, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was that the bill will be double the quote, and that someone unvetted is coming into their home. So we built the opposite. We are licensed and insured. Licence number on the invoice, liability insurance current, and every technician background-checked before they set foot in your house. We look at the problem and tell you what it will cost to fix. [Number] years on, most of our work still comes from people passing our name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a plumber are worried about the same thing: that the bill will be double the quote, and that someone unvetted is coming into their home. So here is how this works. We look at the problem and tell you what it will cost to fix. We offer same-day appointments. We warranty our parts in writing. We are licensed and insured. None of that should have to be taken on faith — ask, and we will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is licensed and insured. Licence number on the invoice, liability insurance current, and every technician background-checked before they set foot in your house. We handle burst pipes and leaks, blocked drains and water heater repair and replacement, mostly for a homeowner with water somewhere it should not be. We give you a flat price before anyone starts work. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

We are plumbers based in [your town], and [your town] is where we work. That matters more than it sounds. It means we can usually be there quickly, it means you deal with the same person each time, and it means we are still here later. We handle burst pipes and leaks, blocked drains and water heater repair and replacement. We are licensed and insured, and our reputation here is the only marketing we have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with us looks like. You get in touch, and We look at the problem and tell you what it will cost to fix. We agree what is happening and what it costs, in writing, before anything begins. Then we do the work. We are licensed and insured. We warranty our parts in writing.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do burst pipes and leaks and blocked drains. What we are known for is turning up when you said you would, and charging what you quoted. It sounds like a small thing. It is the difference between a job that does what you hoped and one that does not. We are licensed and insured. We give you a flat price before anyone starts work.

Use this when you can name one specific standard you hold that your competitors do not.

A plumber in [your town], licensed and insured. We handle burst pipes and leaks, blocked drains and water heater repair and replacement. We give you a flat price before anyone starts work. Book a plumber, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

We are [number] people, not a call centre. When you get in touch you reach [founder name], and it is the same faces each time — which is why by the second job we already know what we are dealing with. We are licensed and insured, we handle burst pipes and leaks, blocked drains and water heater repair and replacement, and we have stayed deliberately small so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

Our promise is simple: we give you a flat price before anyone starts work, and if we get something wrong we put it right at our cost. We are licensed and insured. Licence number on the invoice, liability insurance current, and every technician background-checked before they set foot in your house. We handle burst pipes and leaks, blocked drains and water heater repair and replacement for a homeowner with water somewhere it should not be. We look at the problem and tell you what it will cost to fix.

Use this if you are willing to put something in writing, and you actually honour it.