About us examples for real estate agents

[Business name] is a real estate agent in [your area]. I handle listing and selling, buyer representation and pricing and valuation. I am a licensed real estate agent, and I show you the comparables, not just a number. If you want a real estate agent who tells a seller the price they do not want to hear, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was an agent who disappears after the listing goes up, and a price pitched to win the listing rather than sell the house. So I built the opposite. I am a licensed real estate agent. Licensed, with the local market knowledge that comes from working one area rather than chasing every listing. I start with a valuation that shows you the comparables, not just a number. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a real estate agent are worried about the same thing: an agent who disappears after the listing goes up, and a price pitched to win the listing rather than sell the house. So here is how this works. I start with a valuation that shows you the comparables, not just a number. I answer my own phone. I include photography and staging. I am a licensed real estate agent. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is licensed and local. Licensed, with the local market knowledge that comes from working one area rather than chasing every listing. I handle listing and selling, buyer representation and pricing and valuation, mostly for someone selling the house they raised their children in. I show you my days-on-market and sale-to-list numbers. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

I am a real estate agent based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I handle listing and selling, buyer representation and pricing and valuation. I am a licensed real estate agent, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with me looks like. You get in touch, and I start with a valuation that shows you the comparables, not just a number. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am a licensed real estate agent. I include photography and staging.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do listing and selling and buyer representation. What I am known for is telling a seller the price they do not want to hear. It sounds like a small thing. It is the difference between a listing that does what you hoped and one that does not. I am a licensed real estate agent. I show you my days-on-market and sale-to-list numbers.

Use this when you can name one specific standard you hold that your competitors do not.

A real estate agent in [your town], licensed and local. I handle listing and selling, buyer representation and pricing and valuation. I show you my days-on-market and sale-to-list numbers. Get a valuation, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second meeting I already know what we are working with. I am a licensed real estate agent, I handle listing and selling, buyer representation and pricing and valuation, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

My promise is simple: I show you my days-on-market and sale-to-list numbers, and if I get something wrong I put it right at my cost. I am a licensed real estate agent. Licensed, with the local market knowledge that comes from working one area rather than chasing every listing. I handle listing and selling, buyer representation and pricing and valuation for someone selling the house they raised their children in. I start with a valuation that shows you the comparables, not just a number.

Use this if you are willing to put something in writing, and you actually honour it.