About us examples for personal trainers

[Business name] is a personal trainer in [your area]. I work with people on one-to-one training, strength programmes and weight loss coaching. I am a certified personal trainer, and the first session is an assessment, not a beasting. If you want a personal trainer who builds something you can carry on alone, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was being shouted at, being the least fit person in the room, and being sold supplements. So I built the opposite. I am a certified personal trainer. Nationally certified, insured, and current on CPR — with continuing education that is more than a weekend badge. I start with a first session that is an assessment, not a beasting. [Number] years on, most of my work still comes from people passing my name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for a personal trainer are worried about the same thing: being shouted at, being the least fit person in the room, and being sold supplements. So here is how this works. I start with a first session that is an assessment, not a beasting. I build programmes you can keep doing without me. I do not sell supplements. I am a certified personal trainer. None of that should have to be taken on faith — ask, and I will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is certified and insured. Nationally certified, insured, and current on CPR — with continuing education that is more than a weekend badge. I work with people on one-to-one training, strength programmes and weight loss coaching, mostly for someone who has restarted three times and wants it to stick. I train people who started exactly where you are. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

I am a personal trainer based in [your town], and [your town] is where I work. That matters more than it sounds. It means I know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means I am still here later. I work with people on one-to-one training, strength programmes and weight loss coaching. I am a certified personal trainer, and my reputation here is the only marketing I have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with me looks like. You get in touch, and I start with a first session that is an assessment, not a beasting. I agree what is happening and what it costs, in writing, before anything begins. Then I do the work. I am a certified personal trainer. I do not sell supplements.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do one-to-one training and strength programmes. What I am known for is building something they can carry on alone. It sounds like a small thing. It is the difference between a session that does what you hoped and one that does not. I am a certified personal trainer. I train people who started exactly where you are.

Use this when you can name one specific standard you hold that your competitors do not.

A personal trainer in [your town], certified and insured. I work with people on one-to-one training, strength programmes and weight loss coaching. I train people who started exactly where you are. Book your first session, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

It is me, not a team and not a call centre. You deal with the same person every time, which is why by the second session I already know what we are working with. I am a certified personal trainer, I work with people on one-to-one training, strength programmes and weight loss coaching, and I take on a limited number of clients so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

My promise is simple: I train people who started exactly where you are, and if I get something wrong I put it right at my cost. I am a certified personal trainer. Nationally certified, insured, and current on CPR — with continuing education that is more than a weekend badge. I work with people on one-to-one training, strength programmes and weight loss coaching for someone who has restarted three times and wants it to stick. I start with a first session that is an assessment, not a beasting.

Use this if you are willing to put something in writing, and you actually honour it.