About us examples for insurance agents

[Business name] is an insurance agent in [your area]. We handle home and auto, life insurance and business cover. We are licensed and independent, and we review what you already have before selling you anything. If you want an insurance agent who is there on the day of the claim, that is the whole pitch.

Use this if you want one paragraph that does the job and nothing more.

[Business name] started because [founder name] kept meeting people who had been let down. What they described, over and over, was discovering at claim time that the policy did not cover the thing. So we built the opposite. We are licensed and independent. Licensed and independent, so the recommendation is not decided by whose logo is on the door. We start with a review of what you already have before anyone sells you anything. [Number] years on, most of our work still comes from people passing our name to someone else.

Use this if you started out because you were fed up with how the work was being done.

Most people looking for an insurance agent are worried about the same thing: discovering at claim time that the policy did not cover the thing. So here is how this works. We start with a review of what you already have before anyone sells you anything. We read the exclusions with you. We help with the claim when it comes. We are licensed and independent. None of that should have to be taken on faith — ask, and we will show you.

Use this when people arrive already wary, usually because of a bad experience elsewhere.

[Business name] is licensed and independent. Licensed and independent, so the recommendation is not decided by whose logo is on the door. We handle home and auto, life insurance and business cover, mostly for someone who suspects they are both over- and under-insured. We quote several carriers, not one. Qualifications are the floor rather than the pitch — but you should know they are there before anything else on this page matters.

Use this where the licence or registration is the thing people check before anything else.

We are insurance agents based in [your town], and [your town] is where we work. That matters more than it sounds. It means we know the streets, the buildings and the people you are talking about, it means you deal with the same person each time, and it means we are still here later. We handle home and auto, life insurance and business cover. We are licensed and independent, and our reputation here is the only marketing we have ever needed.

Use this if you serve one area properly and that is your advantage over the national outfits.

Here is what working with us looks like. You get in touch, and we start with a review of what you already have before anyone sells you anything. We agree what is happening and what it costs, in writing, before anything begins. Then we do the work. We are licensed and independent. We help with the claim when it comes.

Use this if people hesitate because they do not know what happens after they get in touch.

Plenty of people will do home and auto and life insurance. What we are known for is being there on the day of the claim, not just the day of the sale. It sounds like a small thing. It is the difference between a policy that does what you hoped and one that does not. We are licensed and independent. We quote several carriers, not one.

Use this when you can name one specific standard you hold that your competitors do not.

An insurance agent in [your town], licensed and independent. We handle home and auto, life insurance and business cover. We quote several carriers, not one. Get a policy review, or call first and ask anything you like.

Under sixty words — Use this when the About section is a sidebar, a footer, or a directory profile.

We are [number] people, not a call centre. When you get in touch you reach [founder name], and it is the same faces each time — which is why by the second policy we already know what we are dealing with. We are licensed and independent, we handle home and auto, life insurance and business cover, and we have stayed deliberately small so the standard does not slip.

Use this if being small and consistent is the point, rather than something to apologise for.

Our promise is simple: we quote several carriers, not one, and if we get something wrong we put it right at our cost. We are licensed and independent. Licensed and independent, so the recommendation is not decided by whose logo is on the door. We handle home and auto, life insurance and business cover for someone who suspects they are both over- and under-insured. We start with a review of what you already have before anyone sells you anything.

Use this if you are willing to put something in writing, and you actually honour it.