About me examples for marketing consultants
An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.
Ten of them follow, written for marketing consultants rather than filled in from a template. Your customer is a founder who has tried three agencies, and what they are weighing up before they get in touch is paying for a strategy deck that nobody ever acts on.
Plain and short
I am [first name], a marketing consultant in [your town]. I take on marketing strategy, brand positioning and campaign planning. I start with a paid discovery session, so you get something useful even if I stop there.
Use this as the default on a personal site or portfolio.
What I am known for
I am a marketing consultant, and the part of the work I care most about is leaving behind something the team can actually run. I am independent, and my clients are mostly a founder who has tried three agencies.
Use this when one specific standard is the reason people come to you.
How I got here
I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is leaving behind something the team can actually run. I am independent.
Use this if the route in is genuinely interesting. Skip it if it is not.
What I am working on now
Right now I am mostly doing marketing strategy, for a founder who has tried three agencies. I am independent. If you want to talk about brand positioning, I start with a paid discovery session, so you get something useful even if I stop there.
Use this on a site you update. It dates fast, which is the point.
One human detail
I am [first name] — a marketing consultant in [your town], independent. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do marketing strategy and brand positioning.
Use this where people hire the person. One detail, not a life story.
Names the reader
If you are a founder who has tried three agencies, you are in the right place. I am [first name], a marketing consultant, and what I do about paying for a strategy deck that nobody ever acts on is the reason most people stay on this page.
Use this when the right visitor should recognise themselves immediately.
Credentials, stated once
I am independent. Independent, with case studies that include the numbers rather than only the awards. Beyond the paperwork: I work on marketing strategy, brand positioning and campaign planning, and the scope and the fee are fixed before I start.
Use this where the licence matters and you do not want to lead with it twice.
The specialist
I do one thing: marketing strategy. I could do the rest of the list, and for years I did. I am independent. If that is what you need, I start with a paid discovery session, so you get something useful even if I stop there.
Use this if you have deliberately narrowed. It reads as confidence.
Under forty words
Marketing consultant in [your town], independent. Marketing strategy and brand positioning. Book a discovery call.
Use this where the form gives you a box and no more.
The quiet one
I am [first name]. I have been a marketing consultant for [number] years, working for a founder who has tried three agencies. I am independent. If it would help to talk, I start with a paid discovery session, so you get something useful even if I stop there — there is no obligation in it.
Use this in a field where selling yourself hard would be a mark against you.
Writing for marketing consultants: what actually matters
What should a marketing consultant’s website say that a generic one does not?
Three things, in this order. That you are independent. That you understand the thing people are actually worried about, which for marketing consultants is paying for a strategy deck that nobody ever acts on. And what happens next: a paid discovery session, so you get something useful even if we stop there. Everything else on the page is decoration by comparison.
What does a founder who has tried three agencies check first?
The credential, then the proof. For marketing consultants it sounds like this. We show our work with the numbers attached. We leave a plan your team can run without us. We work to a fixed scope and a fixed fee. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a marketing consultant’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a paid discovery session, so you get something useful even if we stop there" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining paying for a strategy deck that nobody ever acts on — there, specifics earn their length.
Everything else for marketing consultants
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