Copy Examples

About me examples for lawyers

An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.

Ten of them follow, written for lawyers rather than filled in from a template. Your customer is someone with a problem they have been avoiding naming, and what they are weighing up before they get in touch is a bill that arrives with no warning and no way to have predicted it.


Plain and short

I am [first name], a lawyer in [your town]. I handle contracts and review, business formation and disputes. I start with a paid or free initial consultation, stated clearly which.

Use this as the default on a personal site or portfolio.

What I am known for

I am a lawyer, and the part of the work I care most about is explaining it in language the client can repeat to their spouse. I am admitted to practise in this state, and my clients are mostly someone with a problem they have been avoiding naming.

Use this when one specific standard is the reason people come to you.

How I got here

I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is explaining it in language the client can repeat to their spouse. I am admitted to practise in this state.

Use this if the route in is genuinely interesting. Skip it if it is not.

What I am working on now

Right now I am mostly doing contracts and review, for someone with a problem they have been avoiding naming. I am admitted to practise in this state. If you want to talk about business formation, I start with a paid or free initial consultation, stated clearly which.

Use this on a site you update. It dates fast, which is the point.

One human detail

I am [first name] — a lawyer in [your town], admitted to practise in this state. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do contracts and review and business formation.

Use this where people hire the person. One detail, not a life story.

Names the reader

If you are someone with a problem they have been avoiding naming, you are in the right place. I am [first name], a lawyer, and what I do about a bill that arrives with no warning and no way to have predicted it is the reason most people stay on this page.

Use this when the right visitor should recognise themselves immediately.

Credentials, stated once

I am admitted to practise in this state. Admitted and in good standing, insured, with fee arrangements set out before any work begins. Beyond the paperwork: I work on contracts and review, business formation and disputes, and the fee arrangement is set out before any work begins.

Use this where the licence matters and you do not want to lead with it twice.

The specialist

I do one thing: contracts and review. I could do the rest of the list, and for years I did. I am admitted to practise in this state. If that is what you need, I start with a paid or free initial consultation, stated clearly which.

Use this if you have deliberately narrowed. It reads as confidence.

Under forty words

Lawyer in [your town], admitted to practise in this state. Contracts and review and business formation. Book a consultation.

Use this where the form gives you a box and no more.

The quiet one

I am [first name]. I have been a lawyer for [number] years, working for someone with a problem they have been avoiding naming. I am admitted to practise in this state. If it would help to talk, I start with a paid or free initial consultation, stated clearly which — there is no obligation in it.

Use this in a field where selling yourself hard would be a mark against you.

Writing for lawyers: what actually matters

What should a lawyer’s website say that a generic one does not?

Three things, in this order. That you are admitted to practise in this state. That you understand the thing people are actually worried about, which for lawyers is a bill that arrives with no warning and no way to have predicted it. And what happens next: a paid or free initial consultation, stated clearly which. Everything else on the page is decoration by comparison.

What does someone with a problem they have been avoiding naming check first?

The credential, then the proof. For lawyers it sounds like this. We quote flat fees wherever the work allows. You speak to the lawyer, not an assistant. We estimate before the work starts. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a lawyer’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a paid or free initial consultation, stated clearly which" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining a bill that arrives with no warning and no way to have predicted it — there, specifics earn their length.