About me examples for hair stylists
An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.
Ten of them follow, written for hair stylists rather than filled in from a template. Your customer is someone who has brought a photo and been let down before, and what they are weighing up before they get in touch is walking out with a colour they hate and having to live with it for months.
Plain and short
I am [first name], a hair stylist in [your town]. I do cut and colour, balayage and highlights and curly hair. I start with a consultation where I talk about what your hair will actually do.
Use this as the default on a personal site or portfolio.
What I am known for
I am a hair stylist, and the part of the work I care most about is saying no to the thing that would wreck their hair. I am licensed and insured, and my clients are mostly someone who has brought a photo and been let down before.
Use this when one specific standard is the reason people come to you.
How I got here
I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is saying no to the thing that would wreck their hair. I am licensed and insured.
Use this if the route in is genuinely interesting. Skip it if it is not.
What I am working on now
Right now I am mostly doing cut and colour, for someone who has brought a photo and been let down before. I am licensed and insured. If you want to talk about balayage and highlights, I start with a consultation where I talk about what your hair will actually do.
Use this on a site you update. It dates fast, which is the point.
One human detail
I am [first name] — a hair stylist in [your town], licensed and insured. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do cut and colour and balayage and highlights.
Use this where people hire the person. One detail, not a life story.
Names the reader
If you are someone who has brought a photo and been let down before, you are in the right place. I am [first name], a hair stylist, and what I do about walking out with a colour they hate and having to live with it for months is the reason most people stay on this page.
Use this when the right visitor should recognise themselves immediately.
Credentials, stated once
I am licensed and insured. Trained on the specific techniques offered here rather than a general certificate. Beyond the paperwork: I work on cut and colour, balayage and highlights and curly hair, and I talk about what your hair will actually do first.
Use this where the licence matters and you do not want to lead with it twice.
The specialist
I do one thing: cut and colour. I could do the rest of the list, and for years I did. I am licensed and insured. If that is what you need, I start with a consultation where I talk about what your hair will actually do.
Use this if you have deliberately narrowed. It reads as confidence.
Under forty words
Hair stylist in [your town], licensed and insured. Cut and colour and balayage and highlights. Book a consultation.
Use this where the form gives you a box and no more.
The quiet one
I am [first name]. I have been a hair stylist for [number] years, working for someone who has brought a photo and been let down before. I am licensed and insured. If it would help to talk, I start with a consultation where I talk about what your hair will actually do — there is no obligation in it.
Use this in a field where selling yourself hard would be a mark against you.
Writing for hair stylists: what actually matters
What should a hair stylist’s website say that a generic one does not?
Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for hair stylists is walking out with a colour they hate and having to live with it for months. And what happens next: a consultation where I talk about what your hair will actually do. Everything else on the page is decoration by comparison.
What does someone who has brought a photo and been let down before check first?
The credential, then the proof. For hair stylists it sounds like this. I consult before a single foil goes in. I can show you work on hair like yours. I will say no if it would wreck your hair. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a hair stylist’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a consultation where I talk about what your hair will actually do" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining walking out with a colour they hate and having to live with it for months — there, specifics earn their length.
Everything else for hair stylists
About me for other trades
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