Copy Examples

About me examples for barbers

An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.

Ten of them follow, written for barbers rather than filled in from a template. Your customer is someone who has been going somewhere they have outgrown, and what they are weighing up before they get in touch is sitting down with someone who will not listen and cutting it too short.


Plain and short

I am [first name], a barber in [your town]. I do cuts and fades, beard trims and shaping and hot towel shaves. I talk through what you want before anyone picks up clippers.

Use this as the default on a personal site or portfolio.

What I am known for

I am a barber, and the part of the work I care most about is listening for the two minutes before the cut. I am licensed and insured, and my clients are mostly someone who has been going somewhere they have outgrown.

Use this when one specific standard is the reason people come to you.

How I got here

I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is listening for the two minutes before the cut. I am licensed and insured.

Use this if the route in is genuinely interesting. Skip it if it is not.

What I am working on now

Right now I am mostly doing cuts and fades, for someone who has been going somewhere they have outgrown. I am licensed and insured. If you want to talk about beard trims and shaping, I talk through what you want before anyone picks up clippers.

Use this on a site you update. It dates fast, which is the point.

One human detail

I am [first name] — a barber in [your town], licensed and insured. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do cuts and fades and beard trims and shaping.

Use this where people hire the person. One detail, not a life story.

Names the reader

If you are someone who has been going somewhere they have outgrown, you are in the right place. I am [first name], a barber, and what I do about sitting down with someone who will not listen and cutting it too short is the reason most people stay on this page.

Use this when the right visitor should recognise themselves immediately.

Credentials, stated once

I am licensed and insured. Licensed, with tools sanitised between every client, in a shop where the standard does not slip on a Saturday. Beyond the paperwork: I work on cuts and fades, beard trims and shaping and hot towel shaves, and I talk about the cut before the clippers come out.

Use this where the licence matters and you do not want to lead with it twice.

The specialist

I do one thing: cuts and fades. I could do the rest of the list, and for years I did. I am licensed and insured. If that is what you need, I talk through what you want before anyone picks up clippers.

Use this if you have deliberately narrowed. It reads as confidence.

Under forty words

Barber in [your town], licensed and insured. Cuts and fades and beard trims and shaping. Book a chair.

Use this where the form gives you a box and no more.

The quiet one

I am [first name]. I have been a barber for [number] years, working for someone who has been going somewhere they have outgrown. I am licensed and insured. If it would help to talk, I talk through what you want before anyone picks up clippers — there is no obligation in it.

Use this in a field where selling yourself hard would be a mark against you.

Writing for barbers: what actually matters

What should a barber’s website say that a generic one does not?

Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for barbers is sitting down with someone who will not listen and cutting it too short. And what happens next: I talk through what you want before anyone picks up clippers. Everything else on the page is decoration by comparison.

What does someone who has been going somewhere they have outgrown check first?

The credential, then the proof. For barbers it sounds like this. I ask before going shorter. You can have the same barber every time. Walk-ins are genuinely welcome. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a barber’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I talk through what you want before anyone picks up clippers" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining sitting down with someone who will not listen and cutting it too short — there, specifics earn their length.